01clauding/claude-seo-skill/seo-content-brief

# Content Brief: [Target Keyword]
 
## Target
-**Primary Keyword**: [keyword] (search volume: X/mo, difficulty: X)
-**Secondary Keywords**: [3-5 keywords with volume]
-**Search Intent**: [Informational / Commercial / Transactional / Navigational]
-**Target URL**: [new page or existing URL to update]
 
## SERP Landscape
-**AI Overview present**: Yes/No — [if yes, what sources cited]
-**Featured Snippet**: Yes/No — [type: paragraph/list/table]
-**PAA questions**: [list 4-6 questions]
-**SERP features**: [Video, Image Pack, Local Pack, Shopping, etc.]
-**Dominant content format**: [Guide / Listicle / Comparison / Tutorial]
 
## Content Specifications
-**Target Word Count**: [X-Y words] (based on competitor avg ±20%)
-**Content Format**: [Long-form guide / Listicle / How-to / Comparison]
-**Reading Level**: [Grade 8-10 for general, Grade 12+ for technical]
-**Tone**: [Authoritative / Conversational / Technical / Educational]
 
## Required Structure
 
### H1: [Exact title recommendation]
### Opening (first 200 words):
-Direct answer to the primary query
-Key statistic or fact
-Value proposition for reading further
-Primary keyword in first 60 words
 
### H2: [Section 1 title]
-Key points to cover
-Data/statistics to include
-[134-167 word self-contained answer block for AI citation]
 
### H2: [Section 2 title]
-Key points to cover
-Comparison table recommended
-Internal link opportunity: [target page]
 
### [Continue for all required H2/H3 sections...]
 
### FAQ Section
-Q: [PAA question 1] — A: [brief answer guidance]
-Q: [PAA question 2] — A: [brief answer guidance]
-Q: [PAA question 3] — A: [brief answer guidance]
 
## Keyword Integration
-**Primary keyword density**: 0.5-1.5%
-**Keyword placement**: Title, H1, first 100 words, 1-2 H2s, meta description
-**Semantic keywords**: [10-15 LSI terms to weave naturally]
-**Entity mentions**: [related entities to reference]
 
## E-E-A-T Requirements
### Experience
-[ ] Include first-hand experience signals ("In our testing...", "We found that...")
-[ ] Original data, screenshots, or case study results
-[ ] Process documentation or methodology description
 
### Expertise
-[ ] Author byline with relevant credentials
-[ ] Technical accuracy verified by subject matter expert
-[ ] Up-to-date with current developments (cite recent sources)
 
### Authoritativeness
-[ ] Cite 3-5 authoritative external sources
-[ ] Reference industry standards or official documentation
-[ ] Include expert quotes where possible
 
### Trustworthiness
-[ ] Publication date and last-updated date
-[ ] Clear attribution for all claims
-[ ] Transparent about limitations or caveats
 
## AI Citation Readiness
-[ ] Self-contained answer blocks (134-167 words) for key questions
-[ ] Clear definition patterns ("X is..." / "X refers to...")
-[ ] Specific statistics with sources (AI systems preferentially cite data)
-[ ] Structured comparison tables (AI extracts tabular data effectively)
-[ ] Question-based H2/H3 headings matching search queries
 
## Multimedia Requirements
-[ ] Hero image (above fold, relevant to topic)
-[ ] [X] supporting images/diagrams (one per major section minimum)
-[ ] Alt text specifications for each image
-[ ] Video embed recommendation: [Yes/No — if yes, what content]
-[ ] Table/chart for comparative data
 
## Schema Markup
-**Required**: [Article / BlogPosting / Product / etc.]
-**Recommended**: [BreadcrumbList, Person (author), Organization]
-**Optional**: [VideoObject if video included]
-Do NOT use: HowTo (deprecated), FAQ (restricted to gov/health)
 
## Internal Linking Plan
-**Link TO this page from**: [3-5 existing pages with anchor text]
-**Link FROM this page to**: [3-5 target pages with anchor text]
-**Pillar page connection**: [parent topic hub if part of cluster]
 
## Competitive Differentiators
What will make this content BETTER than current top results:
1.[Unique angle / data / perspective competitors lack]
2.[More comprehensive coverage of subtopic X]
3.[Better multimedia / interactive elements]
4.[More recent data / updated information]
5.[Stronger E-E-A-T signals]
 
## Meta Tags
-**Title**: [50-60 chars, includes primary keyword]
-**Meta Description**: [150-160 chars, compelling, includes keyword]
-**URL Slug**: [short, descriptive, hyphenated]
 
## Success Metrics
-**Target position**: [#1-3 / top 5 / page 1]
-**Target traffic**: [X organic sessions/month within Y months]
-**AI citation goal**: [Cited in AI Overviews / Featured Snippet capture]
-**Engagement targets**: [Engagement rate >X%, avg time >Y min]