01clauding/claude-seo-skill/seo-multiplatform

Multi-Platform SEO Analysis

Overview

Traditional SEO focuses on Google web search. Multi-platform SEO optimizes visibility across all discovery surfaces where users find content in 2025-2026.

A. TikTok SEO

Key Statistics

• TikTok is the most visited website globally (2025)
• 64% of Gen Z uses TikTok as a search engine
• TikTok introduced image ALT text support (April 2025)

Ranking Factors (by importance)

1. Completion rate — Most important signal; viewers watching to the end
2. Caption keywords — TikTok indexes caption text for search
3. Hashtags — 3-5 precise hashtags outperform 15+ generic ones
4. On-screen text — OCR-indexed, appears in search results
5. Voice/audio transcription — Speech is transcribed and indexed
6. Engagement signals — Shares > Comments > Likes (weighted order)

Optimization Checklist

• [ ] First 3 seconds contain a strong hook (question, surprise, promise)
• [ ] Loop-friendly format (ending flows into beginning)
• [ ] 3-5 precise hashtags (mix of broad + niche)
• [ ] Keywords in caption AND on-screen text
• [ ] ALT text on images (April 2025 feature)
• [ ] Cross-link: embed TikTok videos on website
• [ ] Schema: SameAs linking TikTok profile from Organization schema

B. Visual Search (Google Lens)

Key Statistics

• Google Lens: 12-20 billion visual search queries/month (2025)
• 60% of Gen Z prefers visual search for product discovery
• Circle to Search + Gemini 3 (Feb 2026): multi-object simultaneous recognition

Google Lens Optimization

• [ ] Filename matches content: red-running-shoe-nike-mens.jpg not IMG_20250301.jpg
• [ ] ALT text matches computer vision interpretation of image
• [ ] Clean backgrounds, minimal text overlay on product images
• [ ] Multiple angles for physical products
• [ ] High resolution ≥800px on longest side
• [ ] Schema: ImageObject with contentUrl, caption, creator
• [ ] Google Merchant Center integration for products

Visual Search Readiness Score

C. Reddit/Forum SEO

Key Statistics

• Reddit consistently appears in Google's top results for opinion/comparison queries
• Google values "authentic human discussion" signals (Helpful Content alignment)
• High volatility: Reddit visibility dropped Jan 2025, then recovered

Optimization Strategy

• [ ] Genuine participation in relevant subreddits (not promotional)
• [ ] Comprehensive, well-sourced answers (not one-liners)
• [ ] Link to authoritative sources naturally
• [ ] Build karma and account age for credibility
• [ ] Schema: DiscussionForumPosting on owned forum/community pages
• [ ] Monitor brand mentions on Reddit for reputation signals

For Owned Community/Forum Pages

• [ ] Implement DiscussionForumPosting schema
• [ ] Ensure server-side rendering of discussions
• [ ] Add author attribution and timestamps
• [ ] Enable pagination with proper rel=next/prev or infinite scroll with SSR

D. Video SEO (YouTube)

Key Statistics

• YouTube algorithm shifted to "sustained satisfaction" over raw view counts
• Key metrics: average watch duration, return viewer rate, interaction depth
• YouTube Shorts now indexed in Google Search results

Optimization Checklist

• [ ] Chapters/Key Moments with timestamps in description
• [ ] Closed captions (auto + edited for accuracy)
• [ ] Keywords in title, description first 200 chars, and tags
• [ ] Custom thumbnail (high CTR signal)
• [ ] End screens and cards linking to related content
• [ ] Schema: VideoObject with @id, name, description, thumbnailUrl, uploadDate, duration
• [ ] Schema: SeekToAction for enabling key moments in search
• [ ] Embed videos on relevant website pages

YouTube SEO Signals

Multi-Platform Presence Score (0-100)

Scoring by Business Type

Output

Generate multi-platform analysis with:

1. Multi-Platform Presence Score: XX/100
2. Platform breakdown (TikTok, Visual Search, Reddit, YouTube scores)
3. Cross-platform synergies (how platforms reinforce each other)
4. Priority recommendations by business type
5. Quick wins (1-week improvements)
6. Schema recommendations for cross-platform linking