01clauding/claude-seo-skill/seo-report

Claude Code and agent skill by 01clauding/claude-seo-skill

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SEO reporting and analytics dashboard generation. Creates weekly digests, monthly performance reports, quarterly strategy reviews, and real-time dashboard templates. Use when user says "SEO report", "weekly digest", "monthly report", "dashboard", "SEO metrics", "performance summary".

Install

npx vskill@latest install 01clauding/claude-seo-skill/seo-report

SKILL.md

seo-report — SEO Reporting & Insights

Report Types

A. Weekly Digest

Lightweight summary for staying on top of SEO performance.

Template Structure
markdown
# SEO Weekly Digest — [Date Range]
## Quick Stats
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Organic Sessions | | | ↑/↓ % |
| Avg Position | | | ↑/↓ |
| Keywords in Top 10 | | | +/- |
| New Backlinks | | | +/- |
| Pages Indexed | | | +/- |
## Ranking Changes
### Top 5 Climbers 📈
| Keyword | Was | Now | Change | URL |
### Top 5 Decliners 📉
| Keyword | Was | Now | Change | URL |
## Competitor Activity
-[Competitor A]: [summary of notable changes]
-[Competitor B]: [summary of notable changes]
## New Content Performance
| Title | Published | Indexed | Position | Impressions |
## Technical Issues
-[List any new crawl errors, CWV changes, or security alerts]
## Action Items This Week
1.[ ] [Priority action with assigned owner]
2.[ ] [Second priority action]
3.[ ] [Third priority action]
B. Monthly Report

Comprehensive performance analysis with trends and ROI.

Template Structure
markdown
# SEO Monthly Report — [Month Year]
## Executive Summary
[2-3 sentences on overall performance, key wins, concerns]
## KPI Dashboard
| KPI | Target | Actual | MoM | YoY | Status |
|-----|--------|--------|-----|-----|--------|
| Organic Sessions | | | % | % | 🟢/🟡/🔴 |
| Organic Revenue | | | % | % | 🟢/🟡/🔴 |
| Keywords Top 3 | | | +/- | +/- | 🟢/🟡/🔴 |
| Keywords Top 10 | | | +/- | +/- | 🟢/🟡/🔴 |
| Referring Domains | | | +/- | +/- | 🟢/🟡/🔴 |
| Domain Rating | | | +/- | — | 🟢/🟡/🔴 |
| SEO Health Score | | | +/- | +/- | 🟢/🟡/🔴 |
## Organic Traffic Analysis
-Session trend chart (daily, 30-day)
-Source/device breakdown
-Top landing pages by traffic
-New vs returning user ratio
## Keyword Performance
-Position distribution: #1-3 / #4-10 / #11-20 / #21-50 / #50+
-Striking distance opportunities
-New keyword entries
-Lost keywords
## Content Performance
| Content Piece | Sessions | Avg Position | CTR | Conversions |
-Top 10 performers
-Underperforming content (high impressions, low CTR)
-Content ROI: published this month vs traffic generated
## Backlink Report
-New referring domains acquired
-Lost referring domains
-DR/DA trend
-Notable high-quality links gained
## Competitor Analysis
| Metric | You | Comp A | Comp B | Comp C |
-Share of Voice comparison
-Notable competitor moves
## Technical SEO Health
-CWV status (pass/fail per metric)
-Index coverage trend
-Crawl error summary
-Page speed trends
## Recommendations
### Priority 1 (This Week)
### Priority 2 (This Month)
### Priority 3 (Next Month)
C. Quarterly Strategy Review

High-level strategic assessment for leadership.

Template Structure
markdown
# SEO Quarterly Review — Q[N] [Year]
## Goal Achievement
| Goal | Target | Actual | Status |
| Organic traffic growth | +20% | | |
| Top 10 keywords | 150 | | |
| DR improvement | +5 | | |
## Strategy Effectiveness
-What worked: [strategies that drove results]
-What didn't: [strategies that underperformed]
-External factors: [algorithm updates, market shifts]
## Market Position
-Industry benchmark comparison
-Competitive landscape shifts
-Emerging opportunities
## Investment Summary
| Category | Budget | Spent | ROI |
|----------|--------|-------|-----|
| Content production | | | |
| Link building | | | |
| Technical improvements | | | |
| Tools & platforms | | | |
## Next Quarter Strategy
-Priority initiatives
-Resource requirements
-Expected outcomes
-Risk factors
D. Dashboard Template (Looker Studio)

Real-time SEO dashboard configuration guide.

7 Core Widgets
WidgetData SourceVisualizationRefresh
Organic Traffic TrendGA4Line chart (30/90/365 day)Daily
Keyword Position DistributionGSCStacked bar chartWeekly
CWV StatusCrUXGauge chart (3 metrics)Weekly
Content PerformanceGA4 + GSCScatter plot (impressions vs clicks)Daily
Backlink GrowthDataForSEO/AhrefsLine chart + areaWeekly
Competitor SOVSERP APIPie chartWeekly
Alert CounterMonitoring systemScorecard (4 severity levels)Real-time
Data Source Configuration
SourceConnectionRefresh Rate
Google Search ConsoleGSC connector (native)Daily
Google Analytics 4GA4 connector (native)Daily
CrUXCrUX BigQuery datasetWeekly
PageSpeed InsightsCustom API connectorOn-demand
Backlink dataDataForSEO API → SheetsWeekly
SERP dataBright Data → SheetsWeekly

Data Source Mapping

Which source for which report section
Report SectionPrimary SourceSecondary SourceFrequency
Traffic overviewGA4GSC (impressions)Daily
Keyword positionsGSCSERP API (validation)Weekly
Content performanceGA4 + GSC (join)—Weekly
Backlink metricsDataForSEOGSC Links ReportWeekly
CWV performanceCrUX (field)PSI (lab)Weekly
Competitor dataSERP APIBright DataWeekly
Revenue/conversionsGA4CRM dataMonthly
Cross-Source Reconciliation

When data conflicts:

  • Traffic: GA4 is source of truth (session-based)
  • Rankings: GSC is primary (impressions-weighted), SERP API for spot-check
  • CWV: CrUX field data for ranking (75th percentile), PSI lab for debugging
  • Backlinks: Cross-validate DataForSEO with GSC Links Report

Automation Opportunities

Report Scheduling
ReportAudienceDeliveryFormat
Weekly digestSEO teamMonday AMMarkdown/Slack
Monthly reportMarketing leadership1st of monthPDF/Slides
Quarterly reviewExecutive teamQuarter startPresentation
Alert notificationsSEO teamReal-timeSlack/Email
Automated Data Collection
Schedule:
Daily: GSC Search Performance API → rankings DB
Daily: GA4 Data API → traffic DB
Weekly: DataForSEO Backlinks → backlinks DB
Weekly: CrUX API → performance DB
Weekly: Competitor sitemap diff → changes DB

Report Quality Checklist

  • [ ] All metrics have source attribution
  • [ ] Period-over-period comparisons included
  • [ ] Competitor context provided
  • [ ] Actionable recommendations (not just data)
  • [ ] Each recommendation has priority and owner
  • [ ] Charts have labeled axes and date ranges
  • [ ] Executive summary leads with business impact

Output Format

Generate requested report type with:

  1. Report Header (type, date range, prepared for)
  2. Executive Summary (3-5 key takeaways)
  3. Data Tables (formatted with trends and RAG status)
  4. Visualizations (described for chart implementation)
  5. Recommendations (prioritized with impact estimates)
  6. Appendix (methodology, data sources, definitions)

Security

  • Security scanPassed, 95 of 100Pattern checks on the skill's files.
  • Model reviewPassed

Quality evaluation

  • Task evaluationNot runNo evaluation yet. Run one in Skill Studio.

Source

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