8421bit/niopd-skills/niopd-mr-positioning

Claude Code and agent skill by 8421bit/niopd-skills

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Analyzes and defines market positioning strategy. Use for brand positioning, competitive differentiation, or messaging development.

Install

npx vskill@latest install 8421bit/niopd-skills/niopd-mr-positioning

SKILL.md

Market Positioning Skill

This skill develops clear market positioning through systematic competitive analysis.

Theoretical Foundation

Positioning Statement Template
For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].
Positioning Dimensions
  • Price vs. Quality
  • Features vs. Simplicity
  • Broad vs. Niche
  • Innovation vs. Reliability

Instructions

Step 1: Analyze Current Position
  • How are we perceived today?
  • What do customers say about us?
Step 2: Map Competitive Positions

Create positioning map on key dimensions

Step 3: Identify White Space
  • Where is there opportunity?
  • What positions are overcrowded?
Step 4: Define Target Position
  • Where should we be?
  • How is it differentiated?
Step 5: Create Positioning Statement

Apply template with specific details

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-positioning-v0.md

Output Specifications

  • File Naming: [YYYYMMDD]-positioning-v0.md
  • Location: 02-reports/
  • Template: references/positioning-template.md

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