agencia-conversion/agentic-seo-skills/page-report

Page Report

Use this skill whenever an Agentic SEO workflow generates a report page for the Web Companion. It is a shared contract, not a standalone SEO module.

When To Use

Use page-report from report-producing skills and runtime code when creating or reviewing report.md for Technical SEO, Internal Links, SEO Analysis, Keyword Research, SERP Extract, Backlink Analysis, Topic Cluster, E-E-A-T, or Competitive Analysis.

Do not use this skill for public content drafts, approval handoffs, inline chat answers, raw provider captures, or authorial Brain updates that are not report pages.

Critical Points

• The canonical report path is project/analyses/<module>/<run-slug>/report.md.
• The report is the editable human presentation layer. Raw evidence, normalized YAML/JSON, logs, and operational artifacts stay in sources/, audits/, keywords/, clusters/, eeat/, or workbench/.
• Frontmatter must include title, slug, report_type, generated_at, status, source_artifact, and summary; include score only when the module has a real score.
• Do not write # <title> in the Markdown body. The Companion renders the title from frontmatter.
• Use the project language from project/.agentic-seo/project.json.language unless a command has an explicit language override. Complete copy is required for pt-BR and en.
• New visual fences must be YAML with version: 1: agentic-kpis, agentic-chart, and agentic-table. JSON fences are legacy read compatibility only.
• Tables must use stable lower-snake ASCII key values. User-facing label values may be translated or edited without changing keys.
• Calculation tables must mark columns with role: weight, role: points, and role: loss so score recalculation survives label edits.
• Each report-producing module has skills/<module>/contract.yaml and templates/analyses/<module>/report-skeleton.md; keep required H2 sections and table keys from the skeleton.
• Before declaring a manual report done, run npm run validate:reports -- --module=<module> --slug=<run-slug> or use scripts/lib/report-writer.mjs, which refuses invalid reports before writing.
• Never paste raw provider JSON, object arrays, [object Object], internal IDs, or snake_case evidence into the visual body. Convert evidence into natural language and readable tables.
• Format numbers per the project language. The canonical source is shared/locale.mjs (getProjectLanguage, formatNumber, formatPercent, canonicalKeyword). Skills either ship locale-formatted strings in agentic-table/agentic-kpis cells, or leave numbers raw for the Companion (useI18n().formatNumber / formatPercent) to format on render. Percent-bearing columns use the _pct key suffix on the 0..100 scale.
• Always return report_md and browser_prompt: { recommended: true, message: "Posso abrir o Web Companion para você ver a análise?", open_with: "project-browser" }.
• Register the generated report in project/brain/log.md as type: decision unless a more specific log type is required.

Framework

1. Build The Source Artifact

Write the module's authoritative machine-readable artifact first. It may be YAML or JSON, but it must remain outside project/analyses/ and be referenced by frontmatter source_artifact.

2. Render The Human Page

Start with an executive reading. Then add module-specific sections, visual blocks, and human-readable appendices. Keep technical depth, but translate it into prose, friendly labels, and compact evidence.

3. Validate The Contract

Before returning the result, verify: canonical path, frontmatter, no H1 body title, no HTML default, YAML visual fences, no raw JSON/object dumps, readable evidence, source separation, and log entry.

4. Review The Result

For QA, generate one report per module with fixtures/offline data. A report is satisfactory only when it scores at least 4/5 for clarity, evidence separation, visual usefulness, actionability, and localization, with no category below 3/5.

Output Format

The report Markdown must have this shape:

---
title: "Human report title"
slug: "stable-run-slug"
report_type: "technical-seo"
generated_at: "2026-05-23T00:00:00.000Z"
status: "ready"
source_artifact: "audits/example/report.yaml"
summary: "One-sentence executive summary."
score: "92"
---
 
Executive summary prose without a duplicate H1.
 

version: 1 items:

• label: Score

value: 92/100

Use only supported report_type values: technical-seo, internal-links, seo-analysis, keyword-research, serp-extract, backlink-analysis, topic-cluster, eeat, and competitive-analysis.

Done Criteria

• report.md exists under the canonical module path and is returned as report_md.
• source_artifact points to the normalized technical source.
• The Companion can list, open, edit, save, and roundtrip the page.
• Visual fences parse as YAML version: 1.
• No visible JSON/object dumps or duplicated title appear in the report body.
• The report is registered in brain/log.md.