agile-v/agile_v_skills/gtm-executor

# Go-to-Market Plan
 
## GTM-XXXX: [Strategy Component]
**Type:** ICP/Positioning/Pricing/Channel-Mix/Partnership · **Portfolio:** PORT-XXXX
**Description:** [strategy detail]
**Target Segment:** BM-XXXX (customer segment) · **Market Size:** [TAM/SAM/SOM with source]
**Assumptions:** [market, conversion, pricing assumptions] · **Validation:** [evidence or GROW-XXXX experiment]
**Dependencies:** PORT-XXXX (product ready), RELEASE_PLAN (timing) · **Status:** [draft/approved/active/paused]

## GTM-XXXX: Ideal Customer Profile
**Segment:** BM-XXXX · **Demographics:** [company size, industry, geo, role]
**Pain Points:** [top 3, cite OBS-XXXX from discovery-analyst if available]
**Current Solutions:** [what they use today; competitive analysis ref]
**Buying Triggers:** [events that create urgency] · **Objections:** [top 3 anticipated]
**Channels:** [where they research, buy] · **Decision Process:** [stakeholders, timeline]
**Validation:** [interviews, data, or GROW-XXXX planned] · **Status:** [hypothesis/validated]

## GTM-XXXX: Positioning & Messaging
**Portfolio:** PORT-XXXX · **Target:** GTM-XXXX (ICP)
**Positioning Statement:** For [target] who [need], [product] is a [category] that [differentiator]. Unlike [competitor], we [unique value].
**Key Messages:**
1.[Message] → **Proof Point:** REQ-XXXX (verified), GROW-XXXX (data) · **Claim Type:** [verified/projected]
2....
**Tone:** [brand voice attributes] · **Channels:** [where each message deployed]
 
**Rule:** Every product claim marked `verified` must trace to a baselined `REQ-XXXX` revision + `.agile-v/VERIFICATION_SUMMARY.md` (passed). Intended-use claims must additionally cite `.agile-v/VALIDATION_REPORT.md` when applicable. Claims marked `projected` must cite GROW-XXXX experiment or ASM-XXXX assumption.

# Channel Strategy
 
## CHAN-XXXX: [Channel Name]
**Type:** Organic/Paid/Partner/Direct/Community/Event · **Target ICP:** GTM-XXXX
**Unit Economics:** CAC: [$X] · LTV: [$Y] · LTV:CAC: [ratio] · Payback: [months]
**Validation:** [historical data / GROW-XXXX experiment / industry benchmark]
**Budget:** FIN-XXXX ref · **Timeline:** [ramp schedule]
**Metrics:** [primary: signups/MQLs/revenue; secondary: engagement, retention]
**Dependencies:** [content, tooling, partnerships] · **Status:** [testing/scaling/mature/sunset]

# Launch Plan
 
## MKT-XXXX: [Launch Name]
**Portfolio:** PORT-XXXX · **Release:** RELEASE_PLAN_CN.md ref · **Type:** New Product/Feature/Update/Expansion
**Timeline:** [pre-launch, launch day, post-launch dates]
 
### Phase 1: Pre-Launch ([dates])
**Activities:** [content, PR, beta, waitlist] · **Validation Gate:** [min signups, press coverage]
**Materials:** [landing page, email sequences, social assets] · **Owner:** [team/person]
 
### Phase 2: Launch Day ([date])
**Activities:** [announcement, press release, social, ads] · **Validation Gate:** [day-1 metrics]
**Coordination:** RELEASE_PLAN_CN.md (engineering release timing)
**Rollback:** [if metrics below threshold, pull campaign + notify release-manager]
 
### Phase 3: Post-Launch ([dates])
**Activities:** [nurture, onboarding, feedback collection] · **Validation Gate:** [week-1, month-1 metrics]
**Feedback Loop:** Market feedback → GROW-XXXX or OBS-XXXX (discovery-analyst for next cycle)
 
### Success Metrics
| Metric | Target | Actual | Source |
|---|---|---|---|
| Signups | [X] | -- | Analytics |
| Activation | [X%] | -- | MET-XXXX (observability-planner) |
| Revenue | [$X] | -- | FIN-XXXX (business-operations) |

# Growth Experiments
 
## GROW-XXXX: [Experiment Name]
**Hypothesis:** If [change], then [metric] improves by [X%], because [reasoning]
**Channel:** CHAN-XXXX · **ICP:** GTM-XXXX · **Portfolio:** PORT-XXXX
**Method:** A/B test / cohort / before-after / multivariate · **Duration:** [timebox]
**Success Criteria:** [quantitative threshold; statistical significance requirement]
**Sample Size:** [minimum for significance] · **Budget:** FIN-XXXX ref
**Results:**
-Control: [metric value] · Variant: [metric value] · Lift: [%] · Significance: [p-value]
**Decision:** Scale / Iterate (GROW-XXXX.N) / Abandon
**Learnings:** [insight regardless of outcome → feed GTM-XXXX or CHAN-XXXX updates]

## GTM-XXXX: Battle Card — [Competitor Name]
**Their Pitch:** [how they position] · **Their Weakness:** [based on competitive analysis]
**Our Counter:** [differentiator] → **Proof:** REQ-XXXX (verified), GROW-XXXX (data)
**Objection:** [common objection] → **Response:** [with evidence ref]
**Pricing Comparison:** [if public; cite source]

## GTM-XXXX: Pricing Strategy
**Model:** BM-XXXX (revenue stream) · **Tiers:** [tier names + price points]
**Rationale:** [cost-plus / value-based / competitive / penetration]
**Unit Economics:** CHAN-XXXX refs · **Validation:** GROW-XXXX (price sensitivity test)

## GTM Strategy Summary
**ICP:** [summary] | **Positioning:** [1-sentence]
**Channels:** [count by type] | **Unvalidated Channels:** [count]
**Launch Plan:** [timeline] | **Aligned to Release:** [RELEASE_PLAN ref]
**Budget Requested:** FIN-XXXX ref | **Expected CAC:** [$X] | **Expected LTV:CAC:** [ratio]
 
## Growth Experiments Planned
[GROW-XXXX list with hypotheses]
 
## Risks
[Market assumptions rated HIGH risk; unvalidated channel economics]
 
**Approval Required:** Proceed with GTM execution + budget allocation?