aitytech/agentkits-marketing/email-marketing

Claude Code and agent skill by aitytech/agentkits-marketing

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Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

Install

npx vskill@latest install aitytech/agentkits-marketing/email-marketing

SKILL.md

Email Marketing

Email campaign strategy, automation, and optimization for engagement and conversion.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply email expertise when:

  • Creating email sequences and automations
  • Improving deliverability and inbox placement
  • Optimizing open rates and click rates
  • Designing lifecycle email workflows
  • Segmenting audiences for personalization
  • A/B testing email elements

Core Concepts

Email Types & Timing
TypePurposeTimingFrequency
WelcomeOnboard new subscribersImmediate (<5 min)Once
NurtureBuild trust over timeDrip sequence1-2x/week
PromotionalDrive sales/signupsCampaign-based1-4x/month
TransactionalConfirm actionsTriggeredAs needed
Re-engagementWin back inactive30-90 days inactiveOnce per cycle
Email Performance Benchmarks
MetricAcceptableGoodExcellent
Open Rate15-20%20-25%25%+
Click Rate1-2%2-5%5%+
Click-to-Open10-15%15-20%20%+
Unsubscribe<1%<0.5%<0.2%
Bounce Rate<5%<2%<0.5%
Spam Complaint<0.1%<0.05%<0.01%
Email Anatomy
From: [Name] from [Brand] <email@domain.com>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)
 
[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]
 
[Signature with human touch]
Subject Line Formulas
FormulaExampleBest For
Question"Still struggling with [pain]?"Engagement
How-to"How to [achieve outcome] in [time]"Education
Curiosity"[X] thing [audience] forget about [topic]"Opens
Social Proof"How [customer] got [result]"Conversion
Urgency"[X] hours left: [offer]"Promotions
Personal"{{first_name}}, quick question"Response
Sequence Framework

Welcome Sequence (7 days, 5 emails):

  1. Day 0: Welcome + deliver lead magnet
  2. Day 1: Quick win / immediate value
  3. Day 3: Brand story / why we exist
  4. Day 5: Social proof / case study
  5. Day 7: Engagement check / preferences

Nurture Sequence (6 weeks):

  1. Week 1-2: Problem awareness
  2. Week 3-4: Solution education
  3. Week 5-6: Product introduction + offer
Segmentation Strategy
Segment TypeCriteriaUse For
EngagementOpen/click behaviorRe-engagement targeting
InterestContent consumedTopic personalization
LifecycleLead stageFunnel-appropriate content
DemographicRole, company sizeMessage customization
BehavioralWebsite actionsTrigger-based emails

Best Practices

Deliverability Excellence
  1. Warm Up New Domains: Gradual volume increase
  2. Authentication: SPF, DKIM, DMARC properly configured
  3. List Hygiene: Remove bounces and inactive regularly
  4. Engagement Signals: Encourage replies, adds to contacts
Copy Excellence
  1. Mobile First: 60%+ read on mobile
  2. Scannable: Short paragraphs, bullets, bold
  3. One CTA: Don't compete with yourself
  4. Personal Tone: Write to one person, not a list
Testing Excellence
  1. Subject Lines: Always A/B test
  2. Send Times: Find optimal windows per segment
  3. Content Length: Test short vs. long
  4. CTA Buttons: Text, color, placement

Agent Integration

AgentHow They Use This Skill
email-wizardSequence design, automation setup
copywriterEmail copy creation
lead-qualifierSegmentation criteria, triggers
continuity-specialistRe-engagement strategies

Anti-Patterns to Avoid

Anti-PatternWhy It's WrongDo This Instead
Buying email listsDestroys deliverabilityBuild organic list
No segmentationIrrelevant content = unsubscribesSegment by behavior
Too many CTAsConfuses reader, dilutes clicksOne primary CTA
No unsubscribeIllegal + spam complaintsClear, easy unsubscribe
Batch and blastNo personalizationBehavior-triggered emails

Workflow Integration

  • crm-workflow.md - Lead lifecycle stages, MQL/SQL definitions
  • sales-workflow.md - Lead scoring thresholds for email triggers

Related Commands

  • /sequence/welcome - 7-day welcome sequence
  • /sequence/nurture - 6-week lead nurture
  • /sequence/re-engage - 21-day win-back
  • /content/email - Email copy creation

References

  • references/sequence-design.md - Email sequence blueprints
  • references/deliverability.md - Getting to inbox
  • references/segmentation.md - Audience segmentation
  • references/automation.md - Automation workflows
  • references/lead-nurturing-workflows.md - Lead nurturing sequences

Security

  • Security scanPassed, 90 of 100Pattern checks on the skill's files.
  • Model reviewPassed

See the full security report

Quality evaluation

  • Task evaluationNot runNo evaluation yet. Run one in Skill Studio.

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Source

Popularity

Repository stars
402
Repository forks
49
Repository npm downloads, 7 days
53
7-day trend score
41

Stars and forks are for the whole GitHub repository, not this skill alone. Downloads are for the repository's npm package. Refreshed 19 Mar 2026, 7 months ago.

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