version: "1.0.0" name: content-strategy description: Content strategy guidance for social media marketing — category psychology, posting cadence, retention optimization, and content planning. Triggers on "content strategy", "posting schedule", "what to post", "content calendar", "category balance", or engagement optimization questions.

Content Strategy for Social Media

Category Psychology

Design content categories around emotional engagement drivers:

Retention-First Design

Every creative decision must prioritize viewer retention:

1. Hook in 1.5 seconds — the first frame/sentence determines if they stay
2. Never front-load the answer — build curiosity gap throughout
3. Visual variety every 3-5 seconds — new shot, angle, or element
4. Audio engagement — voice modulation, music drops, SFX at transitions
5. End with unresolved curiosity — drives comments and profile visits

Posting Cadence

Category Balance

Rotate categories to avoid audience fatigue:

• Never post same category 2 days in a row
• Track category counters per format
• Prioritize "banger" ideas on high-traffic days (Tue-Thu)

Bookmark Triggers

Content that gets saved (algorithm boost):

• Numbered lists ("5 ways to...")
• Checklists and frameworks
• Comparison tables
• "Save this for later" CTA in caption