anhquan075/my-opencode-config/copywriting

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Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.

Install

npx vskill@latest install anhquan075/my-opencode-config/copywriting

SKILL.md

Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

  • Writing headlines/subject lines, landing page copy, email campaigns
  • Social posts, product descriptions, CTA optimization, A/B variations
  • Applying custom writing styles from user documents

Writing Styles

Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

bash
python .opencode/skills/copywriting/scripts/extract-writing-styles.py --list        # List files
python .opencode/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

FormulaStructureBest For
AIDAAttention → Interest → Desire → ActionLanding pages, ads
PASProblem → Agitate → SolutionEmail, sales pages
BABBefore → After → BridgeTestimonials, case studies
4PsPromise → Picture → Proof → PushLong-form sales
4UsUrgent + Unique + Useful + Ultra-specificHeadlines
FABFeature → Advantage → BenefitProduct descriptions

Headlines

Load: references/headline-templates.md

Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"

Workflows

WorkflowPurposeUse When
references/workflow-cro.mdCRO optimization (25 principles)Conversion optimization requests
references/workflow-enhance.mdCopy enhancementImproving existing copy
references/workflow-fast.mdQuick copy generationSimple, time-sensitive requests
references/workflow-good.mdQuality copy with researchHigh-stakes content

References

FilePurpose
references/writing-styles.md30 writing styles quick reference
references/copy-formulas.mdAIDA, PAS, BAB, 4Ps, FAB formulas
references/headline-templates.mdHeadline patterns & templates
references/email-copy.mdEmail copy patterns
references/landing-page-copy.mdLanding page structure
references/cta-patterns.mdCTA optimization
references/power-words.mdPower words by emotion
references/social-media-copy.mdPlatform-specific copy
scripts/extract-writing-styles.pyExtract styles from multi-format files
templates/copy-brief.mdCreative brief template

Agent Integration

Primary: copywriter | Related: brand-guidelines, content-marketing, email-marketing

Best Practices

  1. Lead with benefit, not feature | 2. One CTA per piece
  2. Specificity > vague claims | 4. Read aloud—if awkward, rewrite
  3. Test headlines first | 6. Match copy to awareness level

Security

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