ashutoshsrivastava17/skill-library/content-marketing

Name: content-marketing
Author: ashutoshsrivastava17

Claude Code and agent skill by ashutoshsrivastava17/skill-library

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By ashutoshsrivastava17
Marketing
ashutoshsrivastava17/skill-library
marketing/skills/content-marketing/SKILL.md
Updated 11 Oct 2026
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Plan content marketing strategy — audience research, content pillars, format mix, distribution, SEO integration, and performance measurement. TRIGGER when: user says /content-marketing, needs a content strategy, or asks about content planning and distribution.

Install

npx vskill@latest install ashutoshsrivastava17/skill-library/content-marketing

SKILL.md

Content Marketing Strategy

Process

Step 1: Define Audience

Element	Details
Target personas	Job titles, pain points, goals
Buying stage	Awareness, consideration, decision
Content preferences	Formats, channels, consumption patterns
Search behavior	Key queries, topics of interest

Step 2: Establish Content Pillars

Pillar	Topics	Audience Stage
[Pillar 1]	[Subtopics]	Awareness
[Pillar 2]	[Subtopics]	Consideration
[Pillar 3]	[Subtopics]	Decision

Step 3: Plan Format Mix

Format	Frequency	Purpose
Blog posts	2-4/month	SEO, thought leadership
Guides/whitepapers	1/quarter	Lead generation
Case studies	1/month	Social proof
Videos	2/month	Engagement
Social posts	Daily	Distribution, community
Newsletter	Weekly/bi-weekly	Nurture

Step 4: Integrate SEO

Activity	Details
Keyword research	Map keywords to content pillars
On-page SEO	Title, meta, headers, internal links
Content clusters	Pillar pages + supporting content
Technical	Site speed, mobile, schema markup

Step 5: Plan Distribution

Channel	Content Type	Frequency
Organic search	Blog, guides	Ongoing (SEO)
Social media	All formats	3-5x/week
Email	Newsletter, nurture	Weekly
Paid promotion	Top performers	As budget allows
Community	Discussions, answers	Daily

Step 6: Measure Performance

Metric	Target
Organic traffic	+X% MoM
Email subscribers	+X/month
Lead generation	X MQLs/month
Engagement rate	X%
Content ROI	$X pipeline per $1 content spend

Output Format

markdown

## Content Strategy: [Brand/Product]
### Audience: [Personas and stages]
### Pillars: [Content themes]
### Calendar: [Monthly publishing plan]
### Distribution: [Channel strategy]
### Metrics: [KPIs and targets]

Quality Checklist

[ ] Audience research informs content topics
[ ] Content pillars align with business objectives
[ ] SEO integrated from planning stage
[ ] Distribution plan maximizes content reach
[ ] Metrics tied to business outcomes

Edge Cases

For B2B, prioritize depth over frequency
For new brands, focus on pillar content before scaling
If resources are limited, repurpose one piece across multiple formats

Security

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Source

SKILL.md in the repositoryCheckingmarketing/skills/content-marketing/SKILL.md

Popularity

7-day trend score: 5

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