ashutoshsrivastava17/skill-library/influencer-strategy

Claude Code and agent skill by ashutoshsrivastava17/skill-library

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Plan influencer marketing — identification, vetting, outreach, campaign briefs, performance metrics, and ROI tracking. TRIGGER when: user says /influencer-strategy, needs influencer marketing plans, or asks about creator partnerships.

Install

npx vskill@latest install ashutoshsrivastava17/skill-library/influencer-strategy

SKILL.md

Influencer Strategy

Process

Step 1: Define Objectives
GoalMetricTarget
Brand awarenessReach, impressionsX
EngagementLikes, comments, sharesX% rate
ConversionsClick-throughs, purchasesX
Content creationAssets producedX pieces
Step 2: Identify Influencers
TierFollowersEngagementCostBest For
Nano1K-10K5-10%$50-500Niche, authentic
Micro10K-100K3-5%$500-5KTargeted reach
Mid100K-500K2-3%$5K-25KBalanced scale
Macro500K-1M1-2%$25K-100KBroad awareness
Mega1M+<1%$100K+Mass reach
Step 3: Vet Candidates
CriteriaCheck
Audience alignmentDemographics match target market
Content qualityConsistent, on-brand aesthetic
Engagement authenticityReal comments, not bot-like patterns
Brand safetyNo controversial content/associations
Past partnershipsCompetitor exclusivity, performance history
Step 4: Create Campaign Brief
SectionContent
ObjectivesCampaign goals and KPIs
DeliverablesPost types, quantities, platforms
Key messagesBrand talking points, required mentions
Creative directionMood, tone, do's and don'ts
TimelineContent deadlines, review process
CompensationFee, gifting, affiliate codes
LegalFTC disclosure, usage rights, exclusivity
Step 5: Measure Performance
MetricFormula
CPMCost / (Impressions / 1000)
CPECost / Total engagements
CPCCost / Link clicks
CPACost / Conversions
EMVEarned media value of organic reach

Output Format

markdown
## Influencer Campaign: [Name]
### Objectives: [Goals + KPIs]
### Roster: [Selected influencers with rationale]
### Budget: [Allocation by influencer/platform]
### Timeline: [Campaign calendar]
### Measurement: [Metrics and reporting plan]

Quality Checklist

  • [ ] Influencers vetted for authenticity and brand safety
  • [ ] Campaign brief is clear and complete
  • [ ] FTC/regulatory disclosure requirements addressed
  • [ ] Content approval process defined
  • [ ] Performance metrics tied to business objectives

Edge Cases

  • For B2B, focus on industry thought leaders and LinkedIn
  • For regulated industries, legal review all influencer content
  • If budget is small, prioritize nano/micro influencers for better ROI

Security

  • Security scanPassed, 95 of 100Pattern checks on the skill's files.
  • Model reviewPassed

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Quality evaluation

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Source

Popularity

Repository stars
8
Repository forks
2
7-day trend score
11

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