Skill v1.0.0
currentLLM-judged scan90/100version: "1.0.0" name: mk-018 description: "Grouping purchase motivations. Use when the task requires groups with different motivations for buying the same product. Apply this method to the specified inputs and verify the deliverable"
MK-018 | Grouping purchase motivations
For a regular chat, upload packs/mk-018.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Groups with different motivations for buying the same product
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: Product facts, existing customer data, surveys, or customer-service records
Method
- A purchase motivation is a specific trigger; separate it from underlying values
- For each Persona, first list specific situations explaining "Why buy now?", then classify them as functional, social, or emotional jobs using JTBD
- Translate values × purchase motivations into creative language; do not merge every motivation into the same message
Calculations and interpretation
Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior
Required output fields
| Order | Field | How to complete | |
|---|---|---|---|
| 1 | Hypothesized group | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 2 | Buying/using role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 3 | Trigger situation | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 4 | Tasks and concerns | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 5 | Supporting clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 6 | Counterexamples | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 7 | Items to validate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information | |
| 8 | Suitable message | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-018-C05 | An order contains maternity and baby products
Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles
MK-018-C06 | Different clues support two situations
Expected: Keep both candidates and request the data that would distinguish them
Method sources
Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產
Location: Persona
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit
English translation of source excerpt:
Niches form the mass market × precise Personas × digital assets