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PublishedOctober 21, 2026 at 10:02 PM
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version: "1.0.0" name: mk-030 description: "Role-marker counterexample check. Use when the task requires alternative explanations such as gifting and purchasing for others. Apply this method to the specified inputs and verify the deliverable"


MK-030 | Role-marker counterexample check

For a regular chat, upload packs/mk-030.md. It includes the shared rules, this method, and required references

Purpose

This skill delivers: Alternative explanations such as gifting and purchasing for others

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

Required inputs

Provide: Product facts, existing customer data, surveys, or customer-service records

Method

  1. Check whether the product actually rules out other purchase reasons. If it may be a gift, a purchase for someone else, or serve multiple situations, its marking strength is insufficient
  2. Function-specific products can define a role more directly; contextual products need support from surveys, email-marketing tags, or remarketing paths
  3. Do not assign every buyer to a role merely because the product name resembles something used by that group

Calculations and interpretation

Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior

Required output fields

OrderFieldHow to complete
1Hypothesized groupUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
2Buying/using roleUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
3Trigger situationUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
4Tasks and concernsUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
5Supporting cluesUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
6CounterexamplesUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
7Items to validateUse source evidence, an intermediate method result, or an explicit unknown; do not invent information
8Suitable messageUse source evidence, an intermediate method result, or an explicit unknown; do not invent information

Verification cases

MK-030-C05 | An order contains maternity and baby products

Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles

MK-030-C06 | Different clues support two situations

Expected: Keep both candidates and request the data that would distinguish them

Method sources

Source file: Meta廣告學程 105 有轉換是業績擴大的開始

Location: Role

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit

English translation of source excerpt:

The purchase action automatically places the person in a "specific role"
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