bcharleson/clay-gtm-cli/clay-crm-sync

npm install -g clay-gtm-cli
brew install cloudflared
clay tables add \
  --name crm-enrich \
  --webhook-url https://app.clay.com/webhook/YOUR_WEBHOOK_ID \
  --description "Enrich a CRM record and return updated fields for writeback"
clay listen start

# Enrich a contact record (pass whatever fields you have)
clay fire crm-enrich \
  --data '{
    "crm_id": "003Dn00000XzABCIAM",
    "crm_type": "contact",
    "email": "john@acme.com",
    "first_name": "John",
    "last_name": "Doe",
    "company": "Acme Corp"
  }' \
  --wait
 
# Enrich an account record by domain
clay fire crm-enrich \
  --data '{
    "crm_id": "001Dn00000XzXYZIAM",
    "crm_type": "account",
    "domain": "acme.com"
  }' \
  --wait
 
# Enrich with LinkedIn URL (most complete enrichment)
clay fire crm-enrich \
  --data '{
    "crm_id": "003Dn00000XzABCIAM",
    "crm_type": "contact",
    "linkedin_url": "https://linkedin.com/in/jdoe",
    "email": "john@acme.com"
  }' \
  --wait
 
# Enrich a stale record (missing title/department)
clay fire crm-enrich \
  --data '{
    "crm_id": "003Dn00000XzABCIAM",
    "crm_type": "contact",
    "email": "john@acme.com",
    "enrich_fields": ["title", "phone", "linkedin_url", "department"]
  }' \
  --wait

{
  "success": true,
  "table": "crm-enrich",
  "data": {
    "crm_id": "003Dn00000XzABCIAM",
    "crm_type": "contact",
    "enriched_fields": {
      "title": "VP of Revenue Operations",
      "department": "Revenue Operations",
      "phone": "+1-415-555-0100",
      "linkedin_url": "https://linkedin.com/in/jdoe",
      "company_domain": "acme.com",
      "company_employee_count": 450,
      "company_funding_stage": "Series C",
      "company_industry": "SaaS",
      "email_verified": true,
      "email_confidence": 0.96,
      "icp_score": 88,
      "icp_tier": "A",
      "last_enriched_at": "2026-03-05T17:00:00Z"
    },
    "changed_fields": ["title", "phone", "linkedin_url", "company_employee_count"],
    "unchanged_fields": ["email", "first_name", "last_name"]
  }
}

# Enrich a contact and write back to Salesforce
RESULT=$(clay fire crm-enrich \
  --data '{"crm_id":"003XYZ","email":"john@acme.com","linkedin_url":"https://linkedin.com/in/jdoe"}' \
  --wait)
 
CRM_ID=$(echo $RESULT | jq -r '.data.crm_id')
TITLE=$(echo $RESULT | jq -r '.data.enriched_fields.title')
PHONE=$(echo $RESULT | jq -r '.data.enriched_fields.phone')
ICP=$(echo $RESULT | jq -r '.data.enriched_fields.icp_tier')
 
echo "CRM ID $CRM_ID: Title=$TITLE, Phone=$PHONE, ICP=$ICP"
# Then call your CRM API to write back these fields
 
# Batch enrich contacts from a CRM export
cat crm_export.json | jq -c '.[]' | while read contact; do
  clay fire crm-enrich --data "$contact" --wait \
    | jq '{crm_id: .data.crm_id, fields: .data.enriched_fields}'
done
 
# Find and enrich contacts missing LinkedIn URLs
cat crm_export.json | jq -c '.[] | select(.linkedin_url == null or .linkedin_url == "")' \
  | while read contact; do
    clay fire crm-enrich --data "$contact" --wait \
      | jq 'select(.data.enriched_fields.linkedin_url != null)'
  done
 
# Nightly enrichment job (add to crontab)
# 0 2 * * * run this script on contacts updated in last 24h

clay usage show crm-enrich
clay tables reset crm-enrich --webhook-url https://app.clay.com/webhook/NEW_ID