bcharleson/clay-gtm-cli/clay-personalize

npm install -g clay-gtm-cli
brew install cloudflared
clay tables add \
  --name personalize \
  --webhook-url https://app.clay.com/webhook/YOUR_WEBHOOK_ID \
  --description "AI personalization — first lines, subjects, LinkedIn notes from enrichment data"
clay listen start

# Generate personalization from LinkedIn URL
clay fire personalize \
  --data '{
    "linkedin_url": "https://linkedin.com/in/jdoe",
    "my_product": "RevOps automation platform",
    "my_value_prop": "eliminate manual CRM updates for RevOps teams",
    "sequence_type": "cold_email"
  }' \
  --wait
 
# Generate from pre-enriched data (faster — no re-enrichment)
clay fire personalize \
  --data '{
    "first_name": "Jane",
    "title": "VP Revenue Operations",
    "company": "Stripe",
    "company_funding_stage": "Series I",
    "tech_stack": ["Salesforce", "Gong", "Outreach"],
    "recent_news": "Stripe raised $694M Series I",
    "my_product": "RevOps automation",
    "sequence_type": "cold_email"
  }' \
  --wait
 
# LinkedIn connection note
clay fire personalize \
  --data '{
    "linkedin_url": "https://linkedin.com/in/jdoe",
    "my_product": "Sales intelligence platform",
    "sequence_type": "linkedin_connect"
  }' \
  --wait
 
# Follow-up after no reply
clay fire personalize \
  --data '{
    "linkedin_url": "https://linkedin.com/in/jdoe",
    "previous_email_subject": "Quick question on RevOps tooling",
    "days_since_sent": 5,
    "my_product": "RevOps automation",
    "sequence_type": "followup_email"
  }' \
  --wait

{
  "success": true,
  "table": "personalize",
  "data": {
    "first_name": "Jane",
    "company": "Stripe",
    "personalization_inputs": {
      "trigger_used": "recent_funding",
      "trigger_detail": "Series I raise at $65B valuation"
    },
    "email_first_line": "Congrats on the Series I — that's a massive milestone. As Stripe scales the RevOps function globally, I imagine keeping CRM data clean across a distributed sales team gets harder fast.",
    "email_subject_lines": [
      "Quick question post-Series I",
      "RevOps at scale — after your raise",
      "Congrats Jane — one thought on CRM hygiene"
    ],
    "linkedin_connect_note": "Jane — huge congrats on the CRO role at Stripe. I work with RevOps leaders at similar-stage companies on reducing manual CRM work. Would love to connect.",
    "followup_line": "Jane — just circling back. Noticed Stripe just opened 3 RevOps roles, which usually means the team is feeling the data hygiene pain. Happy to show you what others your size are doing.",
    "personalization_score": 92,
    "personalization_type": "funding_trigger"
  }
}

# Get the best subject line
clay fire personalize \
  --data '{"linkedin_url":"https://linkedin.com/in/jdoe","my_product":"Sales AI","sequence_type":"cold_email"}' \
  --wait | jq -r '.data.email_subject_lines[0]'
 
# Get first line + subject together for email assembly
RESULT=$(clay fire personalize \
  --data '{"linkedin_url":"https://linkedin.com/in/jdoe","my_product":"RevOps automation","my_value_prop":"reduce manual CRM updates","sequence_type":"cold_email"}' \
  --wait)
 
FIRST_LINE=$(echo $RESULT | jq -r '.data.email_first_line')
SUBJECT=$(echo $RESULT | jq -r '.data.email_subject_lines[0]')
FNAME=$(echo $RESULT | jq -r '.data.first_name')
 
echo "To: $FNAME"
echo "Subject: $SUBJECT"
echo "Opening: $FIRST_LINE"
 
# Batch personalize a list
cat leads.json | jq -c '.[]' | while read lead; do
  clay fire personalize \
    --data "$(echo $lead | jq '. + {"my_product":"Your Product","sequence_type":"cold_email"}')" \
    --wait \
    | jq '{name: .data.first_name, company: .data.company, subject: .data.email_subject_lines[0], first_line: .data.email_first_line}'
done
 
# Check personalization quality score before sending
clay fire personalize \
  --data '{"linkedin_url":"https://linkedin.com/in/jdoe","my_product":"X","sequence_type":"cold_email"}' \
  --wait | jq 'select(.data.personalization_score >= 75) | .data'

clay usage show personalize
clay tables reset personalize --webhook-url https://app.clay.com/webhook/NEW_ID