version: "1.0.1" name: kotler-macro-analyzer description: "Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits." category: business-strategy risk: safe source: self source_type: self date_added: "2026-04-17" author: justmiroslav tags: [marketing, economics, strategy, kotler, pestel] tools: [claude, cursor]

Kotler Macro-Environment Analyzer

Overview

This skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix.

When to Use This Skill

• Use when conducting market entry research or a periodic strategic audit.
• Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations).
• Use when preparing for high-level business planning sessions.

How It Works

Step 1: Real-time Data Retrieval

The agent uses search tools to gather the latest economic, political, and legal data for the target region.

Step 2: PESTEL Mapping

Findings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions.

Step 3: SWOT Synthesis

Macro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses.

Examples

Example 1: Regional Market Entry

"Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory shifts and green energy subsidies."

Example 2: Competitive Resilience

"Analyze the current macro-environment for a retail chain in Ukraine. Identify threats from inflation and opportunities from shifting consumer displacement trends."

Best Practices

• ✅ Always use search tools to verify specific economic indicators (e.g., current central bank rates).
• ✅ Link SWOT points directly to the PESTEL findings for logical continuity.
• ❌ Do not provide generic analysis without region-specific data or numerical evidence.

Limitations

• Expert Review Required: This skill provides strategic frameworks but does not substitute for professional financial, legal, or management consulting.
• Data Freshness: The quality of the output depends on the real-time availability of data from search tools; results may vary in rapidly shifting economic environments.
• Scope: The analysis focuses on macro-level factors and does not include detailed internal operational auditing.

Evidence record

Confirm country/region, industry, decision and horizon. For each factor record a primary source, observation date, unit, geographic coverage and causal relevance. Keep forecasts/scenarios distinct from observed indicators, conflicting evidence visible, and source-derived inference separate. SWOT strengths/weaknesses require verified internal evidence; do not infer them from macro trends. The Kotler-style framing is an adaptation, not an endorsement or exact quotation from a specified book edition.