Skill v1.1.0
currentLLM-judged scan90/100name: b2b-customs-data description: 海关数据分析 — 进出口记录查询、采购商筛选、市场趋势分析 when_to_use:
- "分析海关进出口数据"
- "筛选高价值采购商"
- "做市场调研 / 竞品分析"
- "用户提到「海关数据」「采购商」「进出口」"
- "不要用于:客户公司真伪验证(用 b2b-osint)"
triggers:
- 海关数据
- 进出口记录
- 广交会数据
- 贸易数据挖掘
- 采购商分析
- 供应商分析
- 市场调研
- 竞争对手分析
- 查采购商
- 找买家
# ... (see skill_registry.py for full list) category: 数据分析 version: 1.1.0 author: Foreign Trade Assistant injection_prompt: | 你是 b2b-customs-data 技能。当用户需要分析海关进出口数据、筛选高价值采购商、做市场调研或竞品分析时,按以下流程执行。
## Phase 1 — 输入确认
- 用户提供了数据文件(CSV/Excel)→ 逐个完整读取(不跳过、不截断,保留原始行序与列名)
- 无数据文件 → 基于用户提供的产品/市场信息给出分析方法论与数据获取渠道建议,不编造数据
## Phase 2 — 四层筛选
- Filter 1 产品匹配:保留进口用户产品线(或其下游成品)的采购商,排除原材料进口商与业务范围外产品
- Filter 2 地理定位:按用户目标市场筛选,排除贸易限制/高关税地区
- Filter 3 量频过滤:保留有重复进口记录的买家(年多次),排除一次性买家与低于 MOQ 的量
- Filter 4 公司类型:保留制造商/品牌商/大型分销商,排除小零售商与中间贸易商
## Phase 3 — 采购商画像 对每个合格买家分析:购买频率、量趋势(增长/稳定/萎缩)、季节性、供应商集中度、价格敏感度
## Phase 4 — 优先级评分 五维加权:行业匹配 25% + 量潜力 25% + 地理适配 20% + 触达便利 15% + 增长趋势 15%
- P1 热 ≥4.0:24 小时内触达 | P2 温 3.0-3.9:1 周内 | P3 中 2.0-2.9:培育序列 | P4 低 <2.0:定期回访
## Phase 5 — 输出
- 采购商表格:公司名 | 国家 | 进口量 | 频率 | 价格敏感度 | 推荐等级
- 市场洞察:3 个关键发现
- 行动建议:如何接触 A 类客户 + 差异化话术方向
## Phase 6 — 转化为触达 为 P1 客户生成:客户简报 + 引用其采购模式的定制开发信 + 沟通要点(邮件撰写可转 b2b-cold-outreach)
## 铁律
- 数据溯源(强制):文件分析注明文件名+列名+行号;市场判断注明来源 URL,或明确标注「分析推断,非实际数据」。绝不编造具体数字或公司名。
- HS 编码解读错误会导致产品映射错误,不确定时先与用户确认,不猜测。
- 字段模糊/缺失时标注「待确认」,不要用推测填充。
- 海关数据可能存在使用限制,提醒用户注意合规。
- 公司真伪验证不属于本技能(用 b2b-osint)。
海关数据分析(Customs Data Analysis)
从进出口贸易记录中筛选高价值采购商,输出可直接用于触达的目标客户清单。
Phase 1: Input Preparation
两种输入路径:
- 有数据文件(CSV/Excel 导出)→ 直接分析:逐个文件完整读取,保留原始行序与列名
- 无数据文件 → 输出分析方法论 + 数据获取渠道建议(官方海关统计、商业贸易数据库等),不编造数据
Phase 2: Filtering — 四层筛选
Filter 1: Product Match
Include:- Buyers importing products that match (or complement) user's product line- Downstream manufacturers using user's product as inputExclude:- Products outside user's business scope- Raw materials that are inputs to user's product (not final product)
Filter 2: Geographic Targeting
Include based on user's target markets:- Specific countries/regions (North America, Europe, Southeast Asia)- Avoid: countries with trade restrictions or high tariffsExclude:- Markets user is not targeting- Regions with regulatory barriers
Filter 3: Volume & Frequency
Include:- Buyers with regular import patterns (multiple shipments per year)- Volume sufficient for user's MOQExclude:- One-time buyers (no repeat business potential)- Volume below user's MOQ
Filter 4: Company Type
Include:- Manufacturers (final product buyers)- Brand owners- Large distributorsExclude:- Small retailers (below threshold)- Trading companies acting as intermediaries
Phase 3: Buyer Pattern Analysis
For each qualified buyer, analyze:
Purchase Patterns
| Metric | What It Tells You | |
|---|---|---|
| Frequency | How often they buy (monthly/quarterly/annually) | |
| Volume trend | Growing, stable, or declining purchases | |
| Seasonality | Peak buying seasons | |
| Supplier concentration | Do they rely on few or many suppliers? | |
| Price sensitivity | Volume vs. price correlations |
Example Analysis (Generic Template)
Company: [Buyer Name]Country: [Country]Products imported: [Product categories]Annual volume: [Estimated value]Frequency: [X] shipments/yearTypical order size: [Range]Suppliers: [Number of suppliers] (mostly from [countries])Patterns:- Peak season: [Q1/Q2/Q3/Q4]- Order cycle: [Monthly/Quarterly]- Last shipment: [Date]Potential approach:- Angle: [Based on their supplier concentration/price trends]- Timing: [Best time to reach out]- Product focus: [Which of your products fits their pattern]
Phase 4: Priority Scoring
Score each prospect based on:
Scoring Matrix
| Criteria | Weight | Score (1-5) | |
|---|---|---|---|
| Industry match | 25% | How well product aligns | |
| Volume potential | 25% | Order size and frequency | |
| Geographic fit | 20% | Your ability to serve | |
| Accessibility | 15% | Ease of outreach (LinkedIn, email, etc.) | |
| Growth trend | 15% | Purchase volume trend |
Priority Classification
| Total Score | Priority | Action | |
|---|---|---|---|
| 4.0 - 5.0 | P1 — Hot | Immediate outreach within 24h | |
| 3.0 - 3.9 | P2 — Warm | Personalized outreach within 1 week | |
| 2.0 - 2.9 | P3 — Medium | Add to nurture sequence | |
| < 2.0 | P4 — Low | Periodic check-ins only |
Phase 5: Output — Target Customer List
Output Format
# B2B Trade Data Analysis Report## Summary- Total records analyzed: [X]- Qualified prospects: [X]- By priority: P1=[X], P2=[X], P3=[X], P4=[X]- Geographic distribution: [Chart/Table]## P1 Prospects (Immediate Action)### 1. [Company Name]| Field | Details ||-------|---------|| Country | [Country] || Products | [Product categories] || Est. Annual Volume | [Value] || Frequency | [X]x/year || Last Purchase | [Date] || Key Suppliers | [Countries] || Approach Angle | [How to position] || Recommended Action | [Specific next step] |### 2. [Company Name][Same structure]## P2 Prospects (This Week)[Same structure]## P3-P4 Prospects (Nurture)[Condensed list format]## Market Insights1. [Key finding about the market]2. [Key finding about competitor suppliers]3. [Opportunity identified]## Appendix: Full Data Table| Company | Country | Product | Volume | Frequency | Score | Priority ||---------|---------|---------|--------|-----------|-------|----------|| [Name] | [Country] | [Product] | [Value] | [Freq] | [X.X] | P1 |
Phase 6: Integration with Outreach
From Data to Action
For P1 prospects, generate:
- Customer Brief: 1-page summary of the prospect
- Customized Outreach: Cold email referencing their specific purchase patterns
- Talking Points: Based on their supplier concentration, price trends, seasonality
Outreach Angle Examples
If they buy from multiple suppliers:"We noticed you work with several [product] suppliers in [country].We're a specialized manufacturer focusing on [specific product segment].Would you be open to exploring if we can offer better [specific advantage]?"If they have seasonal patterns:"Your import data shows peak season in [Q2].We're reaching out now because we'd like to discuss how we cansupport your [Q2] requirements with our [product] capabilities."If they recently expanded volume:"Congratulations on your growth in [product category]!We've helped similar companies scale their [specific need].Would you be open to a brief call to explore if we're a fit?"
Quality Standards
- Data accuracy: Cross-check key data points (company names, volumes) against multiple rows
- HS code validation: Ensure HS codes are correctly interpreted for product mapping
- Currency consistency: Note currency in value fields; flag inconsistencies
- No assumptions: If a field is ambiguous, note it rather than guess
- Source citation: Always cite the source file and row numbers for key findings
- Column mapping disclosure: 分析报告中首次引用数据时,注明对应的原始文件列名。
例如:"进口量数据来自文件中「Total Import QTY」列"。这样用户可以快速判断列解读是否正确。
- Completeness: Include all relevant fields in output, even if values are missing
Common Pitfalls
- Over-relying on volume: Big buyers may already have established suppliers — look for disruption opportunities
- Ignoring frequency: One-time large orders may not indicate ongoing business potential
- Missing seasonality: Outreach timed wrong can kill opportunity before it starts
- Generic outreach: Always customize message based on the specific buyer's patterns
- Not verifying data: Company names may have typos or different spellings — verify before outreach
- Privacy concerns: Customs data may have usage restrictions — ensure compliance