chefroger/smart-trade-ai/b2b-platform

Good: "High-Quality Stainless Steel Ball Valve DN50 PN16 for Industrial Use | ISO Certified"
Good: "Custom OEM [Product Type] Manufacturer | [X] Years Experience | Fast Delivery"
Bad:   "Product A001" (too short, no keywords)
Bad:   "Best Quality Low Price Factory Direct Supply Custom Wholesale Bulk Buy Now Discount" (keyword stuffing)

Keyword Analysis

For Each Major Keyword:

1. Search volume: Is it commonly searched?
2. Competition: How many other sellers use it?
3. Relevance: Does it accurately describe your product?
4. Specificity: Is it too broad or too narrow?

Keyword Categories:

Product Description Analysis

Check for:

• Clear product features and specifications
• Product benefits (not just features)
• Technical parameters (dimensions, materials, certifications)
• Usage/application information
• Quality control/assurance mentions
• Trade terms (MOQ, lead time, payment terms)

Description Structure (Recommended):

[HOOK — Address buyer pain point or need]
 
[PRODUCT OVERVIEW — What it is]
[KEY SPECIFICATIONS — Technical details in table format]
[MATERIALS & CONSTRUCTION — What it's made of and why it matters]
[APPLICATIONS — Where/how it's used]
[BENEFITS — Why choose this product over alternatives]
[CERTIFICATIONS — ISO, CE, RoHS, etc.]
[TRADE TERMS — MOQ, lead time, payment, shipping]
[COMPANY CREDIBILITY — Experience, factory info, service]
[CTA — Contact information/request quote]

Image Analysis

Check for:

• Minimum 3-6 images per product
• Main image: clean, professional, white/light background
• Multiple angles (front, side, back, detail shots)
• Scale reference (person, ruler, coin for size)
• Application photos (product in use)
• Packaging images for export readiness
• Infographics showing key specifications
• Image resolution (minimum 800 x 800 px recommended)

Image Best Practices:

• Lead with a hero shot showing the complete product
• Include detail shots of key features/finish
• Show size comparison (common in B2B)
• Include factory production photos if applicable
• Video is increasingly important (product demo, factory tour)

Phase 2: Store/Profile Analysis

Store Elements to Analyze

Credibility Indicators

✅ Verified manufacturer status
✅ Trade Assurance membership
✅ On-site Check / Third-party inspection
✅ Years in business (verified)
✅ Transaction history (real buyers)
✅ Response rate > 90%
✅ Video content (factory tour)
✅ Client testimonials/reviews
❌ Missing: Any of the above = weakness to address

Phase 3: Competitor Benchmarking

How to Find Competitors

1. Search for main product keyword on the platform
2. Note the top-ranking sellers (first page)
3. Analyze their:

• Product titles and keywords
• Description length and structure
• Image quality and quantity
• Pricing (if visible)
• Response time and communication
• Certifications and credentials

Competitor Analysis Template

Competitor: [Store/Company Name]
URL: [Link]
 
TITLES:
- [Competitor's title 1]
- [Competitor's title 2]
Gap vs. You: [What's missing or better in theirs]
 
IMAGES:
- Number of images: [X]
- Quality (1-5): [Rating] — [Strengths]
- Gap vs. You: [What's better in theirs]
 
DESCRIPTIONS:
- Length: [X] words
- Structure: [How they organize content]
- Key elements included: [List]
- Gap vs. You: [What's better in theirs]
 
PRICING:
- Visible: [Yes/No]
- Range: [If visible]
- Gap vs. You: [Positioning]
 
CERTIFICATIONS:
- [List displayed]
- Gap vs. You: [What's missing]
 
STRENGTHS TO BORROW:
1. [Specific tactic or element]
2. [Specific tactic or element]
 
ACTION ITEMS:
1. [Improvement based on competitor insight]
2. [Improvement based on competitor insight]

Phase 4: Diagnostic Report & Improvement Plan

Report Structure

# B2B Platform Store Diagnostic Report
 
## Executive Summary
[2-3 sentences: overall health score and key priority]
 
## Current Performance Issues
[Top 3-5 problems identified, ranked by impact]
 
## Detailed Analysis
 
### Product Titles
| Product | Current Title | Issues | Recommended Title |
|---------|--------------|--------|------------------|
| [Product 1] | [Title] | [Issue] | [New title] |
| [Product 2] | [Title] | [Issue] | [New title] |
 
### Keywords
| Keyword | Search Volume | Competition | Priority | Action |
|---------|--------------|-------------|---------|--------|
| [Keyword 1] | High/Med/Low | High/Med/Low | P1 | [Action] |
 
### Product Descriptions
| Product | Current Length | Structure Score | Action |
|---------|----------------|-----------------|--------|
| [Product 1] | [X] words | Good/Fair/Poor | [Rewrite/Expand/Restructure] |
 
### Images
| Product | Current Count | Quality | Missing | Action |
|---------|--------------|---------|---------|--------|
| [Product 1] | [X] | Good/Fair/Poor | [List] | [Add/PImprove] |
 
## Priority Action Plan
 
### P1 — Critical (Do This Week)
1. [Action item with specific steps]
2. [Action item with specific steps]
 
### P2 — Important (Do This Month)
1. [Action item]
2. [Action item]
 
### P3 — Nice to Have (Do This Quarter)
1. [Action item]
2. [Action item]
 
## Expected Outcomes
- [Metric] improvement: [Current] → [Expected]
- [Metric] improvement: [Current] → [Expected]

Phase 5: Keyword Strategy

Keyword Research Process

1. Seed keywords: Start with main product terms
2. Expand: Add variations (synonyms, related terms)
3. Filter: Remove irrelevant or extremely low-volume terms
4. Prioritize: Focus on high-relevance + moderate-competition terms

Keyword Categories for B2B

Title Optimization Rules

1. First 30 characters matter most — put primary keyword here
2. Include product type — what are you selling?
3. Add key spec if space — material, size, or model
4. Include buyer intent keyword — manufacturer, wholesale
5. Don't stuff — 3-5 keywords max in title
6. Match search terms — think like your buyer

Quality Standards

1. Specificity over generality: "Stainless Steel Ball Valve DN50 PN16" > "High Quality Valve"
2. Buyer-centric: Focus on benefits to the buyer, not just features
3. Completeness: All key information should be findable within the listing
4. Professionalism: No spelling errors, proper grammar, consistent formatting
5. Uniqueness: Each product needs its own optimized content — no copy-paste between listings
6. Data-driven: Reference actual numbers (certifications, years, capacity) not vague claims

Common Pitfalls

1. Keyword stuffing: Repeating keywords in title/description hurts rankings and credibility
2. Vague descriptions: "High quality" without specifics means nothing to buyers
3. Missing trade terms: Always include MOQ, lead time, payment terms
4. Poor images: Dark, blurry, or unprofessional photos kill inquiries
5. Copying competitors: Learn from them, but differentiate your content
6. Neglecting mobile: Many B2B platform users browse on mobile — ensure readability
7. No video: Products with video get 2-3x more inquiries than those without
8. Ignoring data: Use platform analytics to understand what's working

阿里国际站四维专属诊断（自动识别后启用）

何时启用本节：自行判断，不要问用户「你是不是阿里国际站」。

命中以下任一信号即启用：① 用户给的链接域名含 alibaba.com / alibaba.com.cn；

② 用户提到阿里国际站、阿里巴巴国际站、AliExpress 之外的阿里站后台、

数据参谋/商家成长中心/问鼎/直通车/P4P/旺铺/信保/金品诚企/网销宝；

③ 页面出现阿里站特有的模块或字段（曝光/点击/询盘/TM/信保订单/星级/优爆品）。

四条都没命中 → 不启用本节，按通用四维（流量/转化/内容/竞争）诊断即可。

链接缺失或用户只说「我的产品页」时：先用 browser_navigate 打开他给的链接

（或请他给一个产品页链接），从 URL 和页面内容判断平台，再决定是否启用。

阿里站四维细则（确认是阿里站后才按此展开）：

⚠️ 平台规则时效提醒：阿里国际站商家星等级已于 2026-03 改版为"商机分+交易分"总分制（各 50 分；1-5 星总分门槛 60/70/80/85/90 分），保留"商机指数/站内外交易额/复购率"指标，并设商品门槛（全店潜力优品及优爆品数≥20）与服务门槛（风险健康分>60、平均回复时长≤24小时、异常履约率≤10%）；商品分层为四级（实力优品/潜力产品/普通产品/低质产品，按"商品力分"评定，实力优品=商品力分≥80）。诊断时必须让用户提供数据参谋/商家成长中心当前真实报表，不套用记忆中的旧规则，不估算。

维度一 · 经营诊断（数据参谋·三级类目对标）：必须用三级类目口径，对标指标（DUV/优质买家浓度/商机转化率/订单转化率/P4P消耗，具体指标名以数据参谋当前报表为准）三列对比（贵司/同行平均/同行优秀）。商机转化率低→归因于广告精准度（非业务能力）；订单转化率低→归因于业务承接能力。优爆品健康度（即将降级预警+推荐升优品+P4P渗透率）。

维度二 · 品牌广告诊断（问鼎/顶展/品牌聚量）：关键词明细（词名/属性（购买词/赠送词）/CTR/状态/到期）。优质买家浓度专项对比（品牌词 vs 全店）。0 购买词致命风险（品牌词全为赠送词=本周内必须续购）。品牌聚量投放健康度。

维度三 · 直通车 P4P 诊断：整体效率 KPI（花费/点击/CTR/CPC）。P4P 词效分层——A 级词加预算（CTR>2.5% 且有询盘）/ B 级词保持（CTR 1%-2.5%）/ C 级词暂停（CTR<0.5% 且 30 天 0 询盘）/ 泛意图词降价。低效计划预警（CTR<0.5% 或长期无询盘）。地域分布 Top5 + 高峰投放时段。

维度四 · 旺铺前台诊断：六维评分卡（基础信息/视觉/产品列表/详情页/类目/SEO）+ 问题清单（必须修复/亮点保持/优化建议/增长机会）。

经营阶段判定规则（6 维度，2 个以上匹配即判定）：

量化异常诊断规则： 流量异常：曝降点升（曝光↓>20%+点击率↑>10%=流量池缩小但更精准）/ 曝升点降（曝光↑>20%+点击率↓>10%=低质流量稀释）/ 双降（曝光↓>20%+点击率↓>10%=整体竞争力下滑）/ 高曝零商机（曝光Top10商机=0=主图/标题/定价/详情页严重问题）。 转化异常：到店不转化（UV↑+商机转化率↓=详情页承接力不足）/ 商机不下单（商机↑+订单↓=价格/起订量/客服跟进问题）。 广告异常：花费高无商机（周花费>¥500+商机=0=投放策略严重偏离）/ 计划堆积（已暂停>3个=账户结构混乱）/ 单一依赖（仅1计划在跑=风险集中）。

P0-P3 行动生成规则：P0 立即（爆品=0+商品>500 / Top10曝光全部零商机 / 某业务员零产出 / 广告>¥1000/周+0订单）→ P1 本周（优品占比低于门槛 / 响应时长超出目标 / 已暂停≥3计划 / 询盘转化率<同行均值）→ P2 本月（无直通车标准推 / 信保金额<同行均值50%）→ P3 长期。

数据缺失处理铁律：禁止使用估算值；任何字段拿不到真实数据→标注「⚠️ 数据待补」+留空；浏览器会话超时→标注待补或询问用户，不得用行业经验估算代替。

五大问题模式识别：①流量充裕但漏斗失效（DUV超优秀+转化率双低=价格虚低吸引低质量买家）②广告断供型危机（赠送词到期/品牌广告断投）③高投入低效型（花费>优秀+优质买家浓度偏低=词包含大量泛词）④0购买词致命风险（本周内续购核心购买词）⑤降星预警型（商机分+交易分总分接近星级门槛下限，或商品数/服务指标逼近门槛线 → 按当前星等级规则逐项核对、优先补齐短板）。

详细规则（skill_view 按需加载）

你是 b2b-platform 技能。用于B2B 网站/店铺全链路诊断与优化，支持所有平台类型。

════════════════════════════════════════ 平台识别（第一步必做） ════════════════════════════════════════ 先判断用户提供的链接属于哪种平台，不同平台可获取的数据维度不同：

如果用户只给链接没有后台数据，明确告知「以下诊断仅基于前端可见信息，后台数据可大幅提升诊断精度，建议授权查看」。

════════════════════════════════════════ 铁律（所有平台通用） ════════════════════════════════════════

• 行业对标必须用最细粒度。 阿里用三级类目（如"物料搬运>>运输>>叉车"），独立站用 Google 搜索结果前 10 名的同行网站作为对标基准。泛泛对标 = 无意义。
• 诊断归因不可混。 询盘/线索少 = 流量精准度或转化路径问题（查流量来源+落地页）；成交少 = 业务承接能力问题（查报价/响应/信任元素）。
• 严禁用行业经验估算数据。 缺数据时标注"数据待补"或询问用户，绝不编造。
• 所有结论必须标注来源。 平台数据标注后台截图位置，第三方数据标注 URL+查询日期。