coder/messaging-and-positioning/coder-messaging

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Coder's canonical messaging and positioning repository. Use whenever you write, edit, or review anything that describes Coder or its products (social posts, emails, blog posts, web copy, decks, one-pagers, sales enablement, RFP answers), or answer questions about Coder company narrative, product messaging, FAQs, message houses, audience context, industry pages, use cases, market landscape, or competitive/positioning language.

Install

npx vskill@latest install coder/messaging-and-positioning/coder-messaging

SKILL.md

Coder Messaging

This skill points to Coder's single source of truth for public messaging and positioning: the coder/messaging-and-positioning repository.

When to use this skill

Use this skill for tasks such as:

  • Drafting or reviewing messaging, positioning, FAQs, or message houses for Coder or its products.
  • Answering questions about Coder's narrative, terminology, value propositions, or market landscape.
  • Checking whether proposed content is consistent with established Coder positioning.
  • Understanding a specific audience's priorities, problems, or concerns when writing for them.
  • Understanding how Coder fits a specific industry, such as financial services: its segments, regulatory pressures, signs of fit, and proof points.
  • Writing or evaluating use-case content that spans one or more Coder products.
  • Drafting or reviewing comparisons and positioning against other vendors or product categories.

How to use it

  1. Read AI_CONTEXT.md at the root of this repository first. It explains the repository structure and how to select relevant context.
  2. Follow its guidance to identify and read only the smallest set of relevant files under company/, products/, audiences/, industries/, use-cases/, and market-landscape/ needed for the task.
  3. Treat the repository as authoritative for current public messaging and positioning. Do not invent product facts, claims, or competitive positioning that the repository does not support.
  4. Before returning any content you created or edited, check it against REVIEW.md at the root of this repository and follow its instructions. Tell the person what you changed in your reply, and never leave review notes or markers in the content itself. Do this even if the person didn't ask for a review.

Do not duplicate or restate the repository's content here. This skill is a pointer, not a copy; the repository itself is the source of truth and may change independently of this skill file.

Security

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