cold-iq/coldiq-marketplace-skills/campaign-delivery

Campaign Delivery

Build outbound campaigns with a 9-phase system (based on Jordan Crawford / Blueprint GTM). This is the orchestrator — each phase points to the skill and ColdIQ endpoint that does the work.

Golden rule: write the perfect email FIRST, then build the list that makes it true. Copy

(Phases 2–3) comes BEFORE list building (Phase 5).

The 9 phases

Phase 0 — Kick-off (free). Define the tension triangle for the segment (see crawford-method). No spend yet.

Phase 1 — Context. Pull background on the ICP and a flagship customer. → POST /v1/limadata/research/ai-search · 0.3 cr · limadata.research.ai_search

Phases 2–3 — Copy (free). Write 5–10 angles, pick PQS/PVP, draft the perfect email + sequence (see crawford-method, cold-email-copy). QA against the 7-component + benchmark checklists.

Phase 4 — Targeting criteria (free). Translate the email into list criteria (company + contact + signal + exclusion filters). Validate filter values for free: → POST /v1/limadata/references/autocomplete · free · limadata.references.autocomplete

Phase 5 — List building (costs credits). Build the TAM from the criteria. → POST /v1/ai-ark/companies · per result · ai_ark.companies.search → POST /v1/apollo/organizations/search · 1 cr · apollo.organizations.search Layer in signals (see signal-detection): → GET /v1/signalbase/funding-signals · ? cr · signalbase.funding_signals (unverified)

Phase 5b — Score & tier (see tam-scoring), then dedup (see list-dedup) BEFORE paying to enrich.

Phase 6 — Contacts & enrichment. Pull contacts for T1/T2, find + verify emails (see contact-enrichment). → POST /v1/limadata/prospect/employees · 25 cr · limadata.prospect.employees → POST /v1/limadata/find/work-email · 1 cr · limadata.find.work_email → POST /v1/findymail/verify · 1 cr · findymail.verify

Phase 7 — Personalization & QA. Generate per-segment opening lines / ideas, QA the merge fields against real lead data.

Phase 8 — Deploy. Create the campaign with ColdIQ defaults, load leads, verify, then activate (see instantly-api — always confirm with the user before activating). → POST /v1/instantly/campaigns · free · instantly.campaigns.create → POST /v1/instantly/leads · free · instantly.leads.create → POST /v1/instantly/campaigns/{id}/activate · free · instantly.campaigns.activate

Phase 9 — Learn. Pull performance, compare to benchmarks, log what worked. → GET /v1/instantly/campaigns/analytics · free · instantly.campaigns.analytics

Timeline & principles

Copy + targeting (Phases 0–4) ≈ 2.5 hours of thinking before a single credit is spent. Spend nothing until the email is written. Dedup before enrichment. Test on a sample before the full send. Each follow-up must add new information (max 2–3 touches).

Per-campaign file structure

campaigns/{name}/  →  brief.md · copy/ · targeting.md · leads/ · report.md