cold-iq/coldiq-marketplace-skills/website-visitors
Claude Code and agent skill by cold-iq/coldiq-marketplace-skills
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Turn de-anonymized website visitors into enriched, outreach-ready leads. The visitor identification itself runs in an external pixel/IP tool (RB2B, Warmly, Koala, Leadfeeder); this skill covers the ColdIQ marketplace tail — enriching and resolving identified visitors and timing outreach. Use when setting up website-visitor tracking, enriching identified visitors, scoring pricing/demo-page visits, or routing visitor signals to sequences. Triggers on "website visitors", "visitor tracking", "RB2B", "de-anonymize", "pixel identification", "IP to company", "Warmly", "Leadfeeder", "Koala", "visitor alerts", "who visited my site". Do NOT use for social post engagement (see signal-detection) or third-party intent data (see signal-detection).
Install
npx vskill@latest install cold-iq/coldiq-marketplace-skills/website-visitorsSKILL.md
Website Visitor Signals
Website visitors are a top buying signal — they're already evaluating you (pricing/demo/competitor pages), so reply rates run 25–30% when you act within 24–48h. The de-anonymization happens in an external tool; ColdIQ enriches and resolves what that tool surfaces and feeds it to outreach.
External step: visitor identification (pixel person-level or IP company-level) is done by RB2B,Warmly, Koala, Leadfeeder, etc. — there is no ColdIQ de-anonymization endpoint. ColdIQ takes overonce you have an email, name, or company from the tool.
ColdIQ Marketplace Endpoints (the enrichment tail)
| Task | Method | Path | Credits | Endpoint ID | Notes | |
|---|---|---|---|---|---|---|
| Email → full profile | POST | /v1/limadata/find/reverse-email-lookup | 5 | limadata.find.reverse_email_lookup | When the tool gives an email | |
| Resolve identity (social URLs) | POST | /v1/limadata/find/identity-resolution | 2 | limadata.find.identity_resolution | name+company → LinkedIn etc. | |
| Enrich the person | POST | /v1/limadata/enrich/person | 1–5 | limadata.enrich.person | Title, seniority, contact | |
| Enrich the company (IP-level hit) | POST | /v1/limadata/enrich/company | 1 | limadata.enrich.company | When you only have the company | |
| Find decision-makers at the account | POST | /v1/limadata/prospect/employees | 25 | limadata.prospect.employees | Company-level visit → buying committee | |
| Find work email for outreach | POST | /v1/limadata/find/work-email | 1 | limadata.find.work_email | If only name+domain known |
Why it works
- ~25–30% reply rate — they already know your brand.
- Pricing/demo-page visits = high intent. Pricing-page visit ≈ 80 pts (Tier 1); 5+ visits in 2
weeks ≈ 50 pts; multiple stakeholders from one account ≈ 70 pts (buying committee forming).
- Act within 24–48h — same-day outreach converts ~10× better.
Pixel vs IP identification (external tools)
| Method | Level | Match rate | Geo | Tools | |
|---|---|---|---|---|---|
| Pixel-based | Person (name/email/LinkedIn) | 40–45% | US | RB2B, Warmly | |
| IP-based | Company (name/industry/size) | 35–40% | Global (GDPR-safe) | Leadfeeder, Clearbit, ZoomInfo |
Set ICP filters in the tool so you only alert on relevant visitors, and pipe alerts to Slack.
Flow: visitor → enriched lead → outreach
- External tool identifies a visitor (person email, or company).
2a. Person-level (have email): resolve + enrich. → POST /v1/limadata/find/reverse-email-lookup · 5 cr · limadata.find.reverse_email_lookup → POST /v1/limadata/enrich/person · 1–5 cr · limadata.enrich.person 2b. Company-level (have company only): enrich the account, then find the buying committee. → POST /v1/limadata/enrich/company · 1 cr · limadata.enrich.company → POST /v1/limadata/prospect/employees · 25 cr · limadata.prospect.employees
- Get the work email for the right person.
→ POST /v1/limadata/find/work-email · 1 cr · limadata.find.work_email
- Route to a same-day sequence (see instantly-api) with copy that
references the page they viewed (pass the "So what?" test — see signal-detection).
Tips
- Prioritize pricing/demo/competitor-comparison pages over blog/home visits.
- Dedup visitors against your active sequences before enriching (see
list-dedup) — don't pay to enrich someone already in a campaign.
- IP-level hits are accounts, not people — always prospect the committee before outreach.
Security
- Security scanPassed, 90 of 100Pattern checks on the skill's files.
- Model reviewPassed
Quality evaluation
- Task evaluationNot runNo evaluation yet. Run one in Skill Studio.
Source
- SKILL.md in the repositoryCheckingskills/website-visitors/SKILL.md
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