composio-community/awesome-gtm-skills/battlecard-creator

# vs. <Competitor>  (last updated <date>)
 
## One-line positioning
We win when <specific scenario>. They win when <specific scenario>.
 
## Fight or flight (lead with this)
**Fight** when the prospect has: <3 qualifiers that favor us>.
**Flight** when: <2-3 deal-killer conditions> — redirect to partner / walk.
 
## Our wedge (3 max — not 10)
1. <Wedge>: <evidence/metric> · Prospect question to surface: "<q>"
2. …
3. …
 
## Their strengths (name them honestly)
- <Strength> — why this matters to <persona>
- <Strength>
 
## Landmines to set (questions a prospect should ask them)
1. "Can you show me <specific capability> without custom code?"
2. "What does <edge-case workflow> look like in your product?"
3. "Can I see a customer at my scale in production?"
 
## Objection handling
- **"<Competitor> has <feature> and you don't"**
  Acknowledge → reframe to what matters → evidence. Verbatim example.
- **"<Competitor> is cheaper"**
  …
- **"We're already evaluating them"**
  …
 
## Trap the reference
If they're going to <competitor>'s reference call, tell the champion to ask:
- "<specific uncomfortable question>"
- "<another>"
 
## Proof we win
- <Customer X> switched from <competitor> — outcome: <metric>
- <Customer Y> evaluated both — quote: "<verbatim>"