composio-community/awesome-gtm-skills/cold-email-copywriter

Cold Email Copywriter

Good cold emails are < 90 words, reference something only that prospect would recognize, and ask for one small thing.

Workflow

1. Gather inputs. Refuse to write without:

• Prospect's role + company + one specific recent signal (post, hire, launch, news)
• What the user sells in one concrete sentence
• Proof point (customer + quantified outcome)
• The ask — reply, 15 min, a resource

1. Draft 3 variants with different angles:

• A: Observation → hypothesis → ask (default)
• B: Question-led (opens with a question the prospect cares about)
• C: Peer proof (leads with similar customer's result)

1. Score each against the checklist (see below) before presenting.
2. Return the 3 emails + a one-line rationale for each.

The 90-word template (Variant A)

Subject: <4-6 words, lowercase, specific>
 
Hi <Name>,
 
<Observation: one specific thing they did/posted/shipped — 1 sentence>.
 
<Hypothesis: what that likely means for their work — 1 sentence that shows you get it>.
 
<Proof: "We helped <peer> <specific metric>." — 1 sentence>.
 
<Ask: open question, not a demo request — "Curious how you're handling <X>?">.
 
— <You>

Checklist (every email must pass)

• [ ] < 90 words in body
• [ ] Subject ≤ 6 words, lowercase, no emoji
• [ ] First line is about them, not you/your company
• [ ] One specific reference only that prospect's team would recognize
• [ ] Proof point has a number
• [ ] Ask is a question, not a calendar link (unless a clear warm lead)
• [ ] No "hope you're well", "circling back", "quick question", "touch base"

Anti-patterns (reject)

• "I know you're busy so I'll keep this brief" — then take 200 words
• Feature lists
• Generic vertical claims ("helps SaaS companies grow")
• Multiple CTAs
• More than one link

Guardrails

• If the user can't supply a specific signal about the prospect, stop and research first — don't ship generic.
• For technical buyers, replace the proof-point-metric with an architectural detail.
• If the user insists on a generic template for 1000 prospects, warn about deliverability and reply rate (< 1%).