composio-community/awesome-gtm-skills/hubspot-lead-enrichment

HubSpot Lead Enrichment

Fill gaps in HubSpot contact/company records using Composio.

Workflow

1. Scope the job. Ask: which list/segment, which fields to fill, and the source of truth (Apollo, Clearbit-like tool, web search).
2. Connect HubSpot:

``bash composio link hubspot ``

1. Pull the target contacts:

``bash composio execute HUBSPOT_GET_ALL_CONTACTS -d '{ "limit": 100 }' # Or search by filter: composio search "list hubspot contacts with filter" --toolkits hubspot ``

1. For each contact with missing fields, look up enrichment data. Prefer a dedicated enrichment toolkit (Apollo/Clearbit) if connected; else web search + LinkedIn.
2. Patch the record:

``bash composio execute HUBSPOT_UPDATE_A_CONTACT -d '{ "contact_id": "12345", "properties": { "jobtitle": "VP Eng", "industry": "SaaS" } }' ``

1. Log results to ./enrichment-run-<date>.csv with columns: contact_id, fields_filled, source, confidence.

Batch tips

• Use --parallel for up to 5 concurrent updates:

``bash composio execute --parallel HUBSPOT_UPDATE_A_CONTACT -d '{...}' HUBSPOT_UPDATE_A_CONTACT -d '{...}' ``

• Dry-run one update first to confirm property names exactly match the portal's schema.

Guardrails

• Never overwrite a non-empty field without asking.
• Flag low-confidence enrichments (e.g., inferred industry from domain) so the user can review.
• Respect HubSpot rate limits: 100 req/10s for most portals — throttle at ~8 req/s.