composio-community/awesome-gtm-skills/sales-call-script

Sales Call Script Generator

Build a call script that guides — not a monologue that reads.

Workflow

1. Inputs. Call type (discovery, demo, technical deep-dive, close), attendees + roles, what was said in prior touches, desired next step, time box (30 / 45 / 60 min).
2. Pick the call skeleton based on type (see below).
3. Personalize each question with names, their stack, their known pains.
4. Write the script to ./scripts/<account>-<date>.md.

Discovery skeleton (30 min)

0:00–2:00  Rapport + agenda set
"Great to meet you. I've set aside 30 — does that still work?
Agenda: 10 min on what you're trying to solve, 15 on whether we'd fit,
5 on next step. Anything you want to add?"
 
2:00–15:00  Discovery (80% listening)
- "Walk me through how <current process> works today."
- "What changed recently that put this on your plate?"   ← trigger
- "What happens if you don't solve it this quarter?"     ← stakes
- "Who else is affected?"                                 ← buying committee
- "If this worked perfectly, what would be different in 6 months?"
 
15:00–22:00  Targeted show-and-tell (not a full demo — 1-2 workflows mapped to their pain)
 
22:00–27:00  Objection handling + pricing-teaser if they ask
Common objections:
  - "We could build this" → <response>
  - "We're using <competitor>" → <response>
  - "Timing's not great" → <response>
 
27:00–30:00  Next step
"Based on what you shared, I think the right next step is <X>.
Should we put it on the calendar while we're here?"

Demo skeleton (45 min)

1. Re-ground in the pain (5 min) — "Before I show anything, remind me what success looks like"
2. One workflow, end-to-end, tied to their pain (15 min)
3. The "holy-crap" feature (5 min)
4. Q&A (10 min)
5. Mutual plan + next step (10 min)

Objection library (include 3-5 most likely)

For each: restate → acknowledge → reframe → evidence → check-in.

Guardrails

• Discovery calls should never become demos. If pulled, the script must include: "Happy to show that — before I do, can I ask two more questions so I show the right thing?"
• Script in bullets + question prompts, not full paragraphs. Reps should sound human.
• Always include a literal next-step ask with date on the call.