diamitani/hermes-agent-skills-marketplace/ar-campaign-architect

A&R Campaign Architect

Overview

Designs multi-channel A&R (Artist & Repertoire) campaign strategies for independent artists. Plans promotion across blogs, playlists, venues, radio, social media, and sync licensing platforms — all tailored to the artist's genre, budget, and career stage.

When to Use

• An artist is planning a single or album release and needs a promo roadmap
• Building a multi-month campaign with phased rollouts
• Identifying which channels (Spotify playlists, blogs, TikTok, local venues) to target
• Creating a timeline with clear milestones and deliverables

How It Works

1. Artist intake: Gather genre, release type, budget, timeline, and existing assets (press photos, music videos, etc.).
2. Channel mapping: Identify the most impactful channels for the artist's genre and audience.
3. Timeline: Build a phased campaign (pre-release teasers → release week push → post-release sustain).
4. Asset checklist: List all needed assets (press release, one-sheet, social content, playlist pitch).
5. Action plan: Deliver a week-by-week or day-by-day plan with specific tasks.

Steps

1. Ask about the release: single, EP, or album? Release date?
2. Ask about budget range and any existing team (manager, PR, etc.).
3. Map channels: DSP playlists (Spotify/Apple), music blogs, social media (TikTok, Instagram, YouTube), local press, radio, sync.
4. Build a 4-8 week campaign timeline with phases:

• Pre-release (4 weeks out): Teasers, pre-save campaigns, press outreach.
• Release week: Full push — playlist pitching, social blitz, blog premieres.
• Post-release (2-4 weeks): Sustained playlist push, live shows, sync submissions.

1. Create asset checklist and assign deadlines.
2. Deliver the plan in a clear, actionable format.

Common Pitfalls

• Starting too late: Playlist pitching needs 2-4 weeks lead time. Press needs even more.
• Spreading too thin: Focus on 3-4 high-impact channels instead of trying everything.
• No follow-through: The post-release sustain phase is where most campaigns die.

Source

Originally from the Artispreneur Custom GPT portfolio.