duncan-buildroom/buildroom-content-engine-skills/repurpose-post

Repurpose Post — One Post, Every Platform

You wrote one thing. It worked. Now you extract the most value from it by taking the same core mechanism to every platform — without reposting the same content.

Each platform gets its own native format. Not a copy. A translation.

Phase 1: Load Context

Read ~/.claude/CLAUDE.md and sub-files (brand-voice.md, icp.md). You need their voice and audience for every adaptation.

If missing: "Set up your content brain first with /brain-builder — the repurposing will sound generic without it."

Phase 2: Understand the Original

The member pastes the post they want to repurpose. Before adapting, extract:

• Core mechanism: What's the underlying insight, framework, or story?
• Strongest moment: The single line or idea that made this land
• Proof point used: The specific result, example, or data that carries the argument

Do this analysis silently — don't show it. Use it to inform each platform version.

Phase 3: Platform Adaptations

Produce all four formats. Each gets its own section. Each is formatted for that platform's native experience.

LINKEDIN

The original may already be LinkedIn-formatted. If so, use this as a refinement — tighten the hook, punch the ending, strengthen the CTA.

If it originated elsewhere, translate it fully:

Format rules:

• One sentence per line. Blank line between every paragraph.
• Hook = first 1–2 lines before "...see more" — must create tension without context
• Short paragraphs (1–3 sentences max)
• Specific numbers, not vague claims
• CTA at end — benefit-first ("Get the [thing]") not action-first ("Click here")
• Optional repost line last

[Output the full post — no surrounding labels or headers, just the post text]

TIKTOK / REELS SCRIPT

Not a post — a spoken script. Written for the ear.

Format:

HOOK (0–3 sec): [One line. Direct address or bold claim. Under 10 words. This is what someone hears in the first 3 seconds — the thing that stops them from swiping.]

SETUP (3–10 sec): [Establish the context in 1–2 sentences. Why this matters to the viewer right now.]

POINT 1 (10–30 sec): [First key point. Tight. One idea. Include the specific example or proof if available.]

POINT 2 (30–50 sec): [Second point. Build on point 1 or contrast it. Keep moving.]

POINT 3 (50–70 sec): [Third point or the payoff. Where the mechanism fully lands.]

CTA (70–90 sec): [What they should do next. Keep it one thing. "Follow for part 2" / "Comment [X] if this happened to you" / "Save this for when you need it."]

Total length: ~[word count] words / ~[X] seconds spoken

YOUTUBE HOOK

Not a full video — the opening hook and title. The two things that determine whether someone clicks and whether they stay.

Title options:

Option A: [Direct benefit] — [specific mechanism or number] Option B: [Intrigue or challenge] — [payoff or result] Option C: [Number] [topic] [that/to/for] [audience]

(Choose the strongest for them or let them pick)

Spoken hook (first 30 seconds):

[Write the hook as a spoken script. Structure: bold claim → story beat that proves it's real → promise of what the video delivers. No "hey guys" openings. Start with the most interesting thing. 60–80 words.]

REDDIT THREAD

Reddit is a different register — contribution, not promotion. The goal is to spark genuine discussion, not perform authority.

Subreddit: [Recommend the most relevant subreddit from their niche — e.g., r/Entrepreneur, r/freelance, r/marketing]

Title: [Question or statement that invites discussion. Not clickbait — something a thoughtful person in this community would genuinely want to weigh in on.]

Post body:

[Write as a genuine contribution — share the experience, the insight, or the question in a first-person voice that fits Reddit's culture. Less polished than LinkedIn. More conversational. No CTAs. The goal is discussion, not clicks. 80–150 words.]

Engagement seed: [The question to end with — phrased to invite responses without being manipulative. One sentence.]

Platform Comparison

After all four adaptations:

Closing Note

"Four platforms from one piece of content. Post them across 3–4 days, not all at once. Same idea, different native format — the algorithm treats them as completely separate content."