fimoklei/pm-ai-playbook/jtbd-analyzer

Jobs-To-Be-Done Analyzer

The Core Concept

Customers don't buy products. They HIRE products to do a job.

"People don't want a quarter-inch drill. They want a quarter-inch hole." Actually: They want a shelf → to display photos → to feel proud of family.

The Three Job Dimensions

The Process

1. Job Statement: "When [situation], I want to [motivation], so I can [outcome]"
2. Map all 3 dimensions for each user type
3. Find real competition: What ELSE could do this job?
4. Prioritize: Which jobs are most critical and underserved?

Output Format

PRODUCT: [What you're analyzing]
 
For [User Type]:
JOB: "When [situation], I want [motivation], so I can [outcome]"
 
📋 FUNCTIONAL: [Task to accomplish]
💜 EMOTIONAL: [Feeling desired]
👥 SOCIAL: [Perception desired]
 
ALTERNATIVES: [What else could do this job?]
UNDERSERVED: [What part isn't done well?]
PRIORITY: Critical / Important / Nice-to-have

Key Questions

1. "What were you trying to accomplish when you [action]?"
2. "Walk me through the last time you needed to [job]"
3. "What would you do if [product] didn't exist?"
4. "What's frustrating about how you currently [job]?"

Integration

Compounds with:

• first-principles-decomposer → Decompose job to atomic need
• cross-pollination-engine → Find how others solve similar jobs
• app-planning-skill → Use JTBD to inform features

See references/examples.md for Artem-specific JTBD analyses