name: google-maps-leads description: Generate qualified B2B leads from Google Maps. Define your ICP, extract matching businesses, score and qualify leads, export ready-to-outreach lists. version: 1.0.0 metadata: openclaw: requires: env:

• GMAPS_SCRAPER_API_KEY

bins:

• curl

primaryEnv: GMAPS_SCRAPER_API_KEY envVars:

• name: GMAPS_SCRAPER_API_KEY

required: true description: API key from gmapsscraper.io (free signup includes 5 searches) emoji: "🎯" homepage: https://gmapsscraper.io

Google Maps Lead Generation

Turn Google Maps into a B2B lead generation machine. Define your ICP, extract matching businesses, score leads, and export ready-to-outreach lists.

When to Use

• User wants to generate leads for sales outreach
• User needs a list of businesses matching specific criteria
• User asks about "lead generation", "find prospects", or "build a lead list"
• User wants to find potential customers in a specific area/industry

Important: Credit System

Each search costs 2 credits. Free accounts get 10 credits (5 searches). Make every search count — this skill helps you be precise.

Lead Generation Workflow

Step 1: Define Ideal Customer Profile (ICP)

Ask the user:

• Industry/Category: What type of business are you targeting?
• Location: City, state, or region?
• Size signals: Minimum reviews? Minimum rating?
• Must-haves: Need email? Need website? Need phone?

Step 2: Build Optimized Search Strategy

Convert ICP into precise queries. Help user maximize results per credit:

Example ICP: "Marketing agencies in Austin, TX"
 
Optimized queries (use 1 search with multiple keywords):
- keywords: ["marketing agency Austin TX", "digital marketing Austin", "SEO company Austin"]
- This covers more ground in a single 2-credit search

Query optimization rules:

• Combine 2-3 keyword variations in one search (same credit cost)
• Be location-specific (city + state)
• Use industry-specific terms, not generic ones

Step 3: Confirm & Execute

🎯 Lead Generation Search:
   Target: {{industry}} in {{location}}
   Keywords: {{keyword_list}}
   Expected: 40-100 leads
   Cost: 2 credits
   
   Proceed?

After confirmation:

curl -X POST "https://gmapsscraper.io/api/v1/jobs" \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer $GMAPS_SCRAPER_API_KEY" \
  -d '{
    "name": "Leads: {{industry}} in {{location}}",
    "keywords": [{{keyword_array}}],
    "lang": "en",
    "depth": 2,
    "email": true
  }'

Step 4: Download & Score Leads

After job completes, download and apply lead scoring:

Lead tiers:

• 🟢 A-tier (8+ points): Priority outreach — contact first
• 🟡 B-tier (5-7 points): Secondary batch
• 🔴 C-tier (<5 points): Low priority / nurture

Step 5: Clean & Deduplicate

• Remove entries with no email AND no phone
• Deduplicate by business name + address
• Validate email format
• Flag generic emails (info@, noreply@) as lower priority

Step 6: Deliver Results

Present:

✅ Lead Generation Complete!
 
Total extracted: {{total}}
After scoring:
  🟢 A-tier leads: {{a_count}} (priority outreach)
  🟡 B-tier leads: {{b_count}} (secondary)
  🔴 C-tier leads: {{c_count}} (nurture)
 
Saved to: leads_{{industry}}_{{location}}.csv

Offer next steps:

• "Want me to write cold emails for the A-tier leads?" → cold-email-local-business
• "Want to analyze the competitive landscape?" → competitor-analysis-local
• "Export to HubSpot/Pipedrive?" → format for CRM import

When Credits Run Out

⚡ Credits exhausted!
 
You've found {{total_leads}} leads with your free searches.
For unlimited lead generation: https://gmapsscraper.io/#pricing
 
💡 Tip: You can still use the cold-email-local-business skill to write
outreach emails for the leads you already have — no credits needed!

Pro Tips

• Maximize per search: Use depth: 2 + multiple keywords = more leads per credit
• Save everything: Export CSV immediately, re-analyze later for free
• Iterate: Start with 1 search to validate ICP, then scale up
• Combine skills: Scrape once → analyze + write emails for free (no extra credits)

Get Started

1. Sign up at https://gmapsscraper.io (5 free searches)
2. Set: export GMAPS_SCRAPER_API_KEY=your_key
3. Define your ICP and start generating leads!

Unlimited from $29/month.