gtmagents/gtm-agents/brand-governance

Brand Governance Toolkit Skill

When to Use

• Rolling out updated brand systems or localization variants.
• Reviewing creative for compliance with legal, accessibility, or partner requirements.
• Auditing asset libraries for version control.

Framework

1. Guideline Source of Truth – centralize docs, design tokens, and change history.
2. Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.
3. Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.
4. Education Layer – curate training, office hours, and certification quizzes.
5. Feedback Loop – capture field requests, track decisions, and prioritize updates.

Templates

• Brand governance checklist (channel, reviewer, status).
• Exception request form with rationale + decision log.
• Rollout communication plan (audiences, channels, timeline).

Tips

• Use tagging/versioning in DAM tools to prevent outdated asset usage.
• Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
• Partner with legal/security for regulated industries.