gtmagents/gtm-agents/community-program-matrix

Community Program Matrix Skill

When to Use

• Building quarterly/annual community programming plans.
• Balancing content formats across personas, segments, and lifecycle stages.
• Aligning stakeholders on resource allocation and measurement.

Framework

1. Persona vs. Lifecycle Grid – map each persona to their stage (new, engaged, champion) and needs.
2. Channel Mix – forums, live events, office hours, partner co-hosts, UGC, social extensions.
3. Cadence & Ownership – define frequency, hosts, moderators, and backup owners.
4. Value Proposition – articulate member value + business value for every cell.
5. Measurement Hooks – KPIs, instrumentation, and health thresholds per program.

Templates

• Spreadsheet/Notion template for program grids with filters by persona or channel.
• Slide + one-pager to socialize upcoming programming.
• Resource planning worksheet capturing staffing, budget, and tooling needs.

Tips

• Highlight "hero moments" each quarter to focus energy and storytelling.
• Rotate community champions into programming slots to showcase voices.
• Pair with design-community-strategy and launch-community-activation-series for auto-generated calendars.