gtmagents/gtm-agents/merchandising-blueprint

Merchandising Blueprint Skill

When to Use

• Building seasonal or always-on merchandising strategies.
• Coordinating cross-channel launches (onsite, email, paid, affiliates).
• Auditing current site experience for gaps or inconsistencies.

Framework

1. Calendar & Objectives – map themes, KPIs, and inventory constraints.
2. Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
3. Experience System – PDP optimizations, navigation, content modules, personalization rules.
4. Channel Alignment – asset requirements, copy variations, QA checklists.
5. Measurement Loop – KPI dashboards, readout cadence, learning archive.

Templates

• Promo calendar spreadsheet with dependencies + owner columns.
• Merchandising layout guide (homepage, PLP, PDP modules).
• QA + launch checklist across CMS, analytics, and marketing tools.

Tips

• Always link offers to inventory + margin guardrails to avoid over-discounting.
• Coordinate creative refreshes with experiment timelines to isolate impact.
• Pair with plan-merchandising-campaign for automation and tracking.