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Skill v1.0.1

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gtmagents/gtm-agents/sentiment-feedback-loop

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PublishedSeptember 29, 2026 at 03:58 PM
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version: "1.0.1" name: sentiment-feedback-loop description: Process for capturing qualitative feedback and injecting it into CS playbooks.


Sentiment Feedback Loop Skill

When to Use

  • Enriching health scores with qualitative insights from surveys, CSM notes, and communities.
  • Building voice-of-customer summaries for exec updates or escalations.
  • Prioritizing product/CS actions based on sentiment trends.

Framework

  1. Source Intake – NPS/CSAT, support tickets, call notes, community threads, surveys.
  2. Tagging & Themes – apply taxonomy for product area, sentiment, urgency, persona.
  3. Routing Rules – send critical feedback to owners (product, eng, CS, exec sponsors).
  4. Insight Packaging – compile trend summaries, quotes, and recommended actions.
  5. Closed-Loop Tracking – log actions taken, status, and customer follow-up.

Templates

  • Sentiment tagging spreadsheet or Notion template.
  • Weekly VOC digest format for leadership.
  • Follow-up tracker for commitments back to customers.

Tips

  • Automate ingestion where possible but maintain human review for nuance.
  • Highlight positive sentiment for advocacy/reference programs too.
  • Pair with monitor-customer-health and run-escalation-playbook for context.

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