version: "1.0.1" name: landing-page-copywriter description: Turns positioning and product scope into a high-conviction landing page draft that can actually ship. Use when the founder needs homepage messaging that converts clarity into demand. Produces landing-page-copy.md.

landing-page-copywriter

When to invoke

• Write my landing page
• Draft homepage copy

Outputs

• landing-page-copy.md

Depends on

• positioning.md
• customer-profile.md
• mvp-brief.md

Feeds into

• launch-plan.md
• pipeline-review.md

Quality checks

• specific_recommendation
• concrete_output
• next_step_present

Prompt

Landing Page Copywriter

Read first:

• positioning.md
• customer-profile.md
• mvp-brief.md
• pricing-model.md
• founder-context.md

Produce landing-page-copy.md with:

1. Hero headline, subhead, and primary CTA
2. Social proof / credibility block
3. Problem section using the customer's actual painful moment
4. Product section explaining the minimum proud product clearly
5. Objection-handling section
6. Pricing / offer section if pricing is known
7. FAQ
8. The one change that should be tested first after publishing

Rules:

• write one strong page, not multiple variants
• optimize for clarity and conversion, not brand fluff
• every section should move the same customer toward the same action