harrymunro/claude-content-skills/linkedin-post

LinkedIn Post Creator

Create engaging LinkedIn posts in your authentic brand voice.

Before Writing

1. Run the rhetoric selector to get your rhetorical devices:

``bash python shared/rhetoric_selector.py --type linkedin_technical # or --type linkedin_provocative # or --type linkedin_personal ``

1. Review the voice guide: See VOICE_GUIDE.md

1. Check content pillars: See CONTENT_PILLARS.md

Post Structure

The Hook (First 2-3 lines)

• This is what shows before "...see more"
• Must stop the scroll
• Use a provocative statement, surprising fact, or bold claim
• Rhetorical devices work brilliantly here (antithesis, hyperbaton)

The Body

• Short paragraphs (1-3 sentences each)
• Use line breaks liberally - walls of text don't work
• Include specifics: numbers, real examples, code snippets if relevant
• Build your argument or tell your story
• This is where anaphora, tricolon, and anadiplosis shine

The Closing

• End with a question, takeaway, or soft CTA
• Questions drive comments
• Epistrophe and chiasmus work well for memorable endings
• ONE CTA maximum (if any)

Formatting Rules

• Optimal length: 1,000-1,300 characters
• Maximum: 3,000 characters (but shorter is usually better)
• Line breaks: After every 1-2 sentences
• Emojis: Use sparingly if at all (max 1-2, and only if natural)
• Hashtags: 3-5 at the end, relevant to topic

Templates by Content Type

See templates folder:

• Technical Tip
• Industry Take
• Personal Story

Voice Reminders

From your VOICE_GUIDE.md:

• Write in your authentic voice as defined in the guide
• Use the phrases and patterns you've identified
• Avoid the words and phrases on your "avoid" list
• Maintain the spelling conventions you've chosen

Phrases that often work well

• "Here's the thing..."
• "Look," (to start a provocative point)
• "The uncomfortable truth is..."
• "Nobody talks about this, but..."
• "I was wrong about..."

Generally avoid

• "Excited to announce..."
• "Game-changer" / "Revolutionary"
• "Thought leader"
• Corporate jargon

Example Post Structures

Technical (with tricolon and litotes)

[HOOK: What nobody tells you about X]
 
[Brief context - why this matters]
 
[The insight - short, punchy sentences]
 
[Example - real numbers, real code if relevant]
 
[Takeaway - what to do with this]
 
[Closing question to drive comments]
 
#YourHashtags #Here

Provocative (with antithesis and anaphora)

[HOOK: Bold claim or contrarian statement]
 
[Context that sets up the contrast]
 
[Build your argument using repetition]
You don't need X. You don't need Y. You don't need Z.
 
[The uncomfortable truth]
 
[Your stance - what you believe]
 
[Invitation for discussion]
 
#YourHashtags #Here

Quality Checklist

Before posting, verify:

• [ ] Hook stops the scroll (would YOU click "see more"?)
• [ ] Voice is authentically yours (check against your guide)
• [ ] At least one rhetorical device used naturally
• [ ] Specific examples or numbers included
• [ ] No corporate jargon
• [ ] Under 1,500 characters (ideally)
• [ ] CTA is soft and earned (if present)
• [ ] 3-5 relevant hashtags