helpin-ai/helpin/marketing-ads-creative

Use this skill when the agent works on paid ad messaging, campaign angles, creative concepts, ad copy variants, or creative testing plans.

Adapted from the MIT-licensed ads and ad-creative skills in coreyhaines31/marketingskills.

Scope

The agent can draft:

• Campaign angles and audience-message fit.
• Google search ad headlines/descriptions, social ad primary text, hooks, and CTAs.
• Creative briefs for static, carousel, video, and landing-page variants.
• Test matrices and post-click alignment recommendations.

The agent cannot create campaigns, change budgets, upload assets, or inspect ad account performance unless ad platform tools are explicitly available.

Creative Inputs

Use:

• Marketing context, proof, objections, CRM notes, support language, and launch docs.
• Public competitor or category research when search/fetch tools are available.
• Current ad copy or landing-page copy if provided.

Output

For each ad concept include:

• Audience segment.
• Pain or desire.
• Message angle.
• Hook/headline variants.
• Body copy variants.
• CTA.
• Required visual asset.
• Landing-page alignment notes.
• Test hypothesis and metric.

Guardrails

• Follow platform character limits when the platform is known.
• Do not claim performance predictions without evidence.
• Keep regulated, financial, health, and employment claims conservative.