helpin-ai/helpin/marketing-competitive

Use this skill when the agent works on competitor profiles, alternative pages, comparison pages, battlecards, or competitive messaging.

Adapted from the MIT-licensed competitor-profiling, competitors, and sales-enablement skills in coreyhaines31/marketingskills.

Inputs

Use only available material:

• Existing Helpin Docs.
• CRM notes, deal objections, buyer signals, and competitor mentions.
• Support context when available.
• User-provided competitor URLs, notes, call snippets, or pasted copy.

Do not claim to research competitor websites unless web tools are available.

Profile Structure

For each competitor or alternative, capture:

• At-a-glance summary.
• Positioning and target customer.
• Claimed strengths.
• Likely weaknesses or gaps, clearly marked by evidence confidence.
• Pricing or packaging notes when provided.
• Common objections or deal mentions.
• How to position against them.

Outputs

Create one or more Docs artifacts:

• Competitor profile.
• Sales battlecard.
• Comparison-page brief.
• Messaging recommendations.
• PM tasks for follow-up when configured.

Clearly separate confirmed facts from assumptions.