helpin-ai/helpin/marketing-context

Use this skill when the agent needs foundational marketing context before planning, writing, or reviewing growth work.

Adapted from the MIT-licensed product-marketing skill in coreyhaines31/marketingskills.

Source Of Truth

• Use Helpin Docs as the source of truth for marketing context.
• Do not write or look for .agents/product-marketing.md, .claude/product-marketing.md, or local marketing-plan folders.
• If a marketing context document already exists, read it first and update only the stale or missing sections.
• If no context document exists, create a new internal Docs document in the configured destination.

Sections

Capture these sections:

• Product overview: one-liner, category, product type, business model.
• Target audience: company type, roles, primary use cases, jobs to be done.
• Personas: user, champion, decision maker, financial buyer, technical influencer when relevant.
• Problems and pain points: functional cost, emotional tension, current workaround.
• Competitive landscape: direct, secondary, and indirect alternatives.
• Differentiation: capabilities, benefits, why customers choose this product.
• Objections and anti-personas: top objections, who is not a fit.
• Switching dynamics: push, pull, habit, anxiety.
• Customer language: verbatim phrases, words to use, words to avoid.
• Brand voice: tone, style, personality, banned claims.
• Proof points: metrics, logos, testimonials, value themes.
• Goals: business goal, conversion action, current metrics when known.

Operating Rules

• Prefer exact customer language from CRM notes, support conversations, sales notes, and existing Docs.
• Mark unknowns explicitly instead of inventing positioning.
• Separate confirmed facts from assumptions.
• When context is incomplete, ask focused questions with request_user_input or create an "Open questions" section.
• Do not claim access to live analytics, SEO tools, ad platforms, email platforms, enrichment tools, or external research unless those tools are explicitly available in the run.