hjemmesidekongen/ai/brand-evolve

Brand Evolve

Guided reinvention of an existing brand. Loads current state, identifies what to keep vs change, walks through targeted updates.

Process

1. Load — read all files from .ai/brand/{name}/, present current state summary
2. Diagnose — ask: "What's working? What feels off? What's changed in your market?"
3. Scope — agree on which elements to evolve (positioning, voice, values, or all)
4. Evolve — for each scoped element, present current → proposed change
5. Approve — section-by-section confirmation
6. Write — update files, write evolution-log.md with before/after reasoning

Rules

• Always load existing brand first. If no brand exists, redirect to brand-strategy.
• Preserve what works. Default to keeping existing values unless user wants change.
• Track every change in evolution-log.md with rationale.
• Challenge unnecessary changes — "is this actually broken, or just boring?"

Output

Updated files at .ai/brand/{name}/. Evolution log at evolution-log.md.