houseofmvps/ultraship/grow

Post-Ship Growth Intelligence

Most indie builders ship and forget. The ones who win ship and measure. This skill makes growth visible, trackable, and actionable — like having a growth-stage CTO and a marketing analyst looking at your dashboards every week.

Process

Phase 1: Collect Metrics

node ${CLAUDE_PLUGIN_ROOT}/tools/growth-tracker.mjs <project-directory> --url=<production-url> --save

Parse the JSON output for current snapshot and historical trends.

Phase 2: Growth Dashboard

Present a clear growth report:

Uptime & Performance:

• Current status (up/down/degraded)
• Response time trend (faster? slower?)
• Compare to previous snapshot
• Context: response time under 500ms is good, under 200ms is excellent, over 1s is a problem

Development Velocity:

• Commits this week vs last week
• Deploy frequency (30-day trend)
• Active development days
• Lines added vs removed (net growth)
• Context: healthy velocity for a solo founder is 3-5 deploys/week. Less than 1 deploy/week means either the project is stable or stalling — check which.

SEO + AI visibility Trajectory:

• Current SEO + AI visibility scores
• Change since last check
• Trend direction (improving/declining/stable)
• Context: SEO score above 80 is solid, GEO above 70 means AI search engines can find and cite you, below 50 means you're invisible to AI search

Dependency Health:

• Outdated packages count
• Security vulnerabilities
• Action needed?

Code Health:

• Quality score trend
• Improving or declining?

Phase 3: Growth Insights

Based on the data, provide strategic insights — not just metrics, but what they mean:

1. What's going well — metrics that are improving 2. What needs attention — metrics that are declining or stagnant 3. Benchmarks — how these metrics compare to typical indie SaaS projects:

4. The "One Thing" recommendation — if you could only do one thing this week to improve growth, what is it? Prioritize ruthlessly. Solo founders don't have time for 15 action items.

Phase 4: SEO Deep Dive (if GSC credentials available)

node ${CLAUDE_PLUGIN_ROOT}/tools/gsc-client.mjs query <site-url> 28

Show:

• Top keywords you rank for
• Ranking changes (up/down movers)
• New keywords discovered
• Click-through rates
• Strategic analysis: Which keywords are worth doubling down on? Which are vanity metrics?

Content gap identification:

• Keywords you rank 5-20 for (striking distance — could reach page 1 with targeted content)
• Keywords competitors rank for that you don't (use with /compete data)
• Long-tail keywords with low competition but high intent

Phase 5: Bing Indexing Status (if Bing key available)

node ${CLAUDE_PLUGIN_ROOT}/tools/bing-webmaster.mjs url-info <site-url> <page-url>

Show indexing status across Bing (which also powers ChatGPT Search and DuckDuckGo).

Why this matters for AI search: If Bing hasn't indexed your pages, ChatGPT Search can't find you. Submit your sitemap to Bing and verify key pages are indexed.

Phase 6: Growth Strategy by Stage

Tailor recommendations to where the product is:

Pre-launch (0 users):

• Focus: landing page SEO, GEO readiness, community building
• Key metric: email signups, waitlist size
• Action: build in public, share progress, collect early feedback

Post-launch (1-100 users):

• Focus: activation rate, first-week retention, user feedback loops
• Key metric: signup → activation conversion rate
• Action: talk to every user, fix the top 3 onboarding friction points

Growth (100-1000 users):

• Focus: organic acquisition, content marketing, SEO compounding
• Key metric: organic traffic growth rate, MRR
• Action: publish 2-4 SEO-optimized articles/month, build referral loops

Scale (1000+ users):

• Focus: retention, expansion revenue, operational efficiency
• Key metric: net revenue retention, churn rate, LTV/CAC
• Action: automate onboarding, build self-serve, reduce support load

Phase 7: Action Items

Generate a prioritized list:

1. Quick wins — things you can do today (15 min or less)
2. This week — improvements that take a few hours
3. This month — strategic investments for long-term growth

Phase 8: Weekly Digest Format

If the user wants a recurring check, format as a weekly digest:

Weekly Growth Report — [Project Name]
Week of [date]
 
Uptime: 99.9% | Avg Response: 230ms (-15ms)
SEO: 85 (+3) | GEO: 72 (+2) | AEO: 68 (+5)
Commits: 15 | Deploys: 3 | Active Days: 5
Vulnerabilities: 0 critical, 1 high
 
Top Action: Update 3 outdated dependencies
 
Trend: Improving (3 consecutive weeks of SEO gains)

Key Principles

• What gets measured gets improved. Run this weekly. Growth is invisible without data.
• One thing at a time. Solo founders can't do 15 things. Recommend the highest-impact single action.
• Compounding beats spikes. A 2% weekly improvement in SEO score compounds to 180% over a year. Consistency wins.
• GEO is the new SEO. In 2026, AI search visibility is as important as Google ranking. Track both.