imd11/marketing-skills/pls-marketing-ideas

Marketing Ideas

Generate campaign concepts, viral hooks, and marketing strategies.

Idea Generation Framework

1. Define Trigger

• Product feature/launch
• Pain point
• Customer feedback

2. Apply Frameworks

• PAS (Problem-Agitate-Solution)
• AIDA (Attention-Interest-Desire-Action)
• Jobs To Be Done
• StoryBrand

Campaign Templates

Challenge Campaign

• Name: [N]-Day Challenge
• Hook: "Can we [achieve result] in [timeframe]?"

Controversy Campaign

• Hook: Unpopular truth or industry insight
• Angle: Challenge conventional wisdom

Behind-the-Scenes

• Hook: Peek behind the curtain
• Angle: Authenticity, transparency

Social Proof

• Hook: Real results from real customers
• Angle: Proof over promises

Educational Campaign

• Hook: Teach something valuable
• Angle: Authority building

Hook Templates

Pattern Interrupts

• "Most dealers are doing this wrong..."
• "I'll probably get hate for saying this..."
• "This cost us $100K to learn..."

Curiosity Gaps

• "The one change that [result]..."
• "Why [competitor type] are failing..."

Idea Generation Checklist

-[ ] Validates pain point
-[ ] Differentiates from competition
-[ ] Aligns with brand voice
-[ ] Clear CTA
-[ ] Measurable success potential