janskuba/go-to-market-orchestrator/lead-enrichment

Lead Enrichment

Task

Take a raw list of companies or contacts and enrich each record with structured data from available APIs and web sources. Output a clean, analysis-ready dataset.

Input Requirements

• A CSV or JSON file containing at least one of:
• Company names or domains
• Contact names + company
• LinkedIn profile URLs
• File path: provide the path to the input file
• Enrichment level: basic (company data only) or full (company + contact + signals)

Instructions

1. Read the input file and validate the format. Flag any rows missing required fields.
2. For each company, pull:

• Employee count, revenue estimate, industry, founding year
• Headquarters location, other office locations
• Funding history (total raised, last round, date)
• Tech stack (from BuiltWith, job postings, or similar)
• Recent news (funding, hiring, product launches)
• LinkedIn company page URL
• For Tier 1 prospects, use Perplexity for deeper research: recent company news, executive interviews, strategic priorities, competitive moves. This context powers stronger personalization.

1. For each contact (if full enrichment):

• Verified email address
• Current title and seniority level
• LinkedIn profile URL
• Time in current role
• Previous companies

1. Score each record against the ICP definition in your CLAUDE.md:

• Tier 1 / Tier 2 / Tier 3 based on scoring rubric
• Flag records that don't meet minimum ICP criteria

1. Check exclusion rules: remove any records matching competitor domains, existing customers, or DNC lists
2. Write a personalization note for each Tier 1 and Tier 2 prospect: one sentence referencing their strongest signal

Output Format

CSV file with these columns:

company_name, company_domain, industry, employee_count, revenue_estimate, funding_stage, last_funding_date, tech_stack, hq_location, contact_name, contact_email, contact_title, contact_linkedin, seniority, signal, tier_score, personalization_note, exclude_reason

• Save to: ./data/enriched/[INPUT_FILENAME]_enriched.csv
• Log summary: total records processed, records enriched, records excluded, tier distribution

Example Usage

/lead-enrichment
 
Input: ./data/prospects/saas_companies_march.csv
Enrichment level: full

Output: ./data/enriched/saas_companies_march_enriched.csv with 150 records enriched, 12 excluded (3 competitors, 5 existing customers, 4 below ICP minimum), tier distribution: 34 Tier 1, 67 Tier 2, 37 Tier 3.