jmsktm/claude-settings/blog-post-writer

Blog Post Writer

Transform ideas into compelling blog posts that engage readers and drive traffic. This skill helps you craft well-structured, SEO-friendly articles with attention-grabbing headlines, smooth narrative flow, and clear calls-to-action.

Whether you're creating thought leadership content, how-to guides, listicles, or industry commentary, this skill ensures your blog posts are readable, valuable, and optimized for search engines. It handles research, outlining, drafting, and polishing to deliver publication-ready content.

Perfect for content marketers, business owners, freelance writers, and anyone who needs to produce consistent, high-quality blog content that resonates with their audience.

Core Workflows

Workflow 1: Full Blog Post Creation

1. Topic Discovery - Clarify the subject, target audience, and goals
2. Research & Outline - Gather information, identify key points, create structure
3. Headline Generation - Create 5-10 compelling headline options
4. Draft Writing - Write engaging introduction, body sections, and conclusion
5. SEO Optimization - Add meta description, optimize for keywords, improve readability
6. Call-to-Action - Craft relevant CTA that aligns with content goals
7. Final Polish - Review for clarity, flow, grammar, and tone consistency

Workflow 2: Blog Post Enhancement

1. Content Audit - Review existing draft for strengths and weaknesses
2. Structure Improvement - Reorganize sections for better flow
3. Voice & Tone Refinement - Align writing style with brand guidelines
4. SEO Enhancement - Improve keyword placement, add internal links, optimize headers
5. Readability Boost - Simplify complex sentences, add bullet points, improve scanning

Workflow 3: Series Planning

1. Theme Definition - Establish overarching topic and goals
2. Content Pillars - Identify 5-7 related subtopics
3. Post Sequencing - Create logical order for maximum impact
4. Interlinking Strategy - Plan how posts will reference each other
5. Production Schedule - Set realistic publishing timeline

Quick Reference

Best Practices

• Hook early - First 2-3 sentences must grab attention and promise value
• Use subheadings - Break content into scannable sections with descriptive H2/H3 tags
• Write conversationally - Use "you" and "we" to create connection with readers
• Show, don't just tell - Include examples, stories, and case studies
• Optimize for featured snippets - Answer key questions clearly in 40-60 words
• Keep paragraphs short - 2-4 sentences maximum for online readability
• Add visuals - Suggest image placements, infographic opportunities, screenshots
• Link strategically - Include 2-3 internal links and 1-2 authoritative external sources
• End with action - Every post should guide readers to a clear next step
• Match search intent - Align content format with what searchers actually want