julianromli/ai-skills/landing-page-copywriter

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

When a user needs landing page copy or marketing website content:

1. Gather Product/Service Information:

• What product/service are you selling?
• Who is your target audience?
• What problem does it solve?
• What makes it unique (competitive advantage)?
• What action do you want visitors to take?
• Any social proof, testimonials, or data points?

1. Choose Copywriting Framework:

PAS (Problem-Agitate-Solution):

• Identify the pain point
• Amplify the consequences
• Present your solution

AIDA (Attention-Interest-Desire-Action):

• Grab attention with bold claim
• Build interest with details
• Create desire with benefits
• Prompt action with CTA

StoryBrand:

• Hero (customer) has a problem
• Meets a guide (you)
• Who gives them a plan
• Calls them to action
• That results in success/avoids failure

1. Generate Landing Page Sections:

Hero Section:

• Headline (value proposition in 10 words or less)
• Subheadline (expand on the value)
• Primary CTA button text
• Trust indicators (used by X companies, Y reviews)

Problem Section:

• Identify the pain point your audience feels
• Use emotional language
• 2-3 specific scenarios

Solution Section:

• How your product solves the problem
• 3-5 key features with benefit-focused descriptions
• Why it's better than alternatives

How It Works:

• 3-4 simple steps
• Each step has icon concept + description
• End with CTA

Social Proof:

• Testimonial structure (quote + name + role + company)
• Case study snippet
• Trust badges or metrics

Pricing/Plans (if applicable):

• Feature comparison
• Recommended plan highlighting
• Money-back guarantee copy

FAQ:

• 5-7 common objections
• Clear, confident answers

Final CTA:

• Urgency or scarcity element
• Risk reversal (guarantee)
• Button text that reinforces value

1. Format Output:

``` 🎯 LANDING PAGE COPY Product/Service: [Name] Framework: [PAS/AIDA/StoryBrand]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏆 HERO SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Headline: [Powerful 10-word value proposition]

Subheadline: [2-sentence expansion]

CTA Button: "[Action-oriented text]"

Trust Bar: [Social proof element]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 😤 PROBLEM SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Problem description with emotional resonance]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ SOLUTION SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[How your product solves it]

Feature 1: [Benefit-focused description] Feature 2: [Benefit-focused description] Feature 3: [Benefit-focused description]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔄 HOW IT WORKS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Step 1: [Simple action] Step 2: [Simple action] Step 3: [Simple action]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⭐ SOCIAL PROOF ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Testimonial quotes with attribution]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ FAQ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Q: [Common objection] A: [Clear, confident answer]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🚀 FINAL CTA ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Urgency/scarcity element] [Risk reversal] Button: "[Action text]"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💡 OPTIMIZATION NOTES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

A/B Test Ideas: • [Headline variation] • [CTA variation]

Conversion Tips: • [Specific recommendation] ```

1. Copywriting Best Practices:

• Use active voice, present tense
• Focus on benefits, not features
• Include specific numbers and data
• Address objections directly
• Create urgency without being pushy
• Use power words (proven, guaranteed, instant, effortless)
• Keep sentences short and scannable
• Use "you" language (customer-focused)
• Include multiple CTAs throughout page

1. CTA Button Best Practices:

• Start with action verb
• Be specific about outcome
• Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
• Create urgency ("Get Instant Access")
• Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.