kami-community/kami/creator-outreach

Creator Outreach Playbook

First Message Rules

• Reference ONE specific piece of content they created (name it)
• Explain in 1 sentence what your product does and why it fits their audience
• State the offer range ("We typically work with creators in the $X-$Y range")
• Keep it casual and authentic — no corporate speak
• Max 4 sentences total
• NO links in first message
• NO "I'd love to explore a partnership" — be direct about what you want

Negotiation Guidelines

• If they counter within the budget range: draft an acceptance for the founder to approve, then move to terms
• If they counter above the maximum: do not reply — escalate to the founder with the counter-offer
• Never haggle more than 2 rounds — either agree or escalate
• Terms to confirm: deliverable format, posting date, whether they need product access, payment timeline

Deal Closing

• Confirm: exact deliverable (post, story, reel), deadline, compensation, payment method
• Ask for their email to send calendar invite for content delivery date
• Thank them genuinely — these relationships compound

Hard Rules

• Never promise exclusivity without user approval
• Never agree to pay before content is delivered without user approval
• Never pressure — if they're not interested, thank them and move on
• Stop on: explicit no, 3 days no reply after follow-up, or block