kami-community/kami/viral-formats

Viral formats (live research)

Do not rely on a static tip list. Formats change weekly. Before drafting any distribution opportunity:

Procedure

1. Identify the target platform from the Work Order.
2. Research what is working now on that platform (web search / browser / recent examples). Prefer patterns from the last 7–30 days over evergreen advice.
3. Pick one format that fits the company’s angle and the specific thread/source (if any).
4. Draft to that format only. Ban generic “here’s what we built” pitches unless the chosen format is explicitly a product demo / Show HN / launch maker comment.
5. Return with the opportunity:

• format_used — short name of the pattern (e.g. hot-take-thread, value-first-reddit-comment, founder-lesson-li-post)
• format_why — one line: why this format fits this week and this source

Platform hints (starting points — always verify live)

Hard rules

• Refresh formats every research run — do not reuse last month’s template blindly.
• If research tools are unavailable, pick a conservative format, set format_used to that name, and say so in format_why ([no live research]).
• Never invent that a post went viral or that you published.