kami-community/kami/x-cold-dm

X Cold DM Outreach Playbook

Opener Rules

• Reference their MOST RECENT relevant post or activity (within 7 days)
• 2-3 sentences maximum
• One clear value proposition tied to what they posted about
• NO links (triggers spam filters)
• NO "Hope this finds you well" or "I came across your profile"
• Be specific: "Saw your thread about [X] — we built [Y] that solves exactly that"

Conversation Flow

1. Hook — reference their post + one-sentence value prop
2. Qualify — if they reply, ask one question to confirm fit
3. Value — share one concrete proof point from the approved claims (never invent metrics)
4. Close — single CTA: "Want to try it?" or "Open to a 15-min call?"

Hard Rules

• Max 1 follow-up if no reply (after 3 days). Then stop.
• Never send identical messages to multiple people
• Personalize every single DM — generic = instant block
• No selling in first message — just open the door
• If they say no or don't reply to follow-up: mark lost, never contact again
• Max 20 new DMs per day (platform rate limit safety)
• Every DM is sent by the founder from the app; follow founder_voice and business_rules