karvifi/foundation/content-creation

Title: [Primary keyword] — [benefit or curiosity hook] (50-60 chars)
Meta: [150-160 chars with keyword and value promise]
 
Structure:
H1: [Title]
Intro (150 words): Hook + problem + what you'll learn + credibility signal
H2: [Main section 1]
  H3: [Sub-point]
H2: [Main section 2]
H2: [Main section 3]
H2: FAQ (target featured snippets — 3-5 questions, 40-60 word answers)
Conclusion: Summary + CTA + next step

Subject line (max 50 chars): [Curiosity/benefit/urgency — test 3 variants]
Preview text (max 100 chars): [Extend the subject, add context]
 
Structure:
- Hook (first line — what is in it for the reader?)
- 1 main insight or story (200-400 words max)
- 1 actionable takeaway
- 1 CTA (ONE, not three)
- P.S. (often the most read part — use it for secondary CTA)

Above the fold:
  H1: [Outcome the customer gets] (not what you sell)
  Sub: [How you deliver it] or [Who it's for]
  CTA: [Action verb] + [immediate benefit]
  Social proof: [Number or name]
 
Below the fold:
  Problem section (agitate the pain)
  Solution section (your approach)
  Features → Benefits (for each feature, ask "so what?")
  Social proof (testimonials, case studies, logos)
  FAQ (handle top 5 objections)
  Final CTA

LinkedIn:
  Hook line (stops the scroll — no "I am excited to share")
  1-3 short paragraphs
  Key insight or lesson
  1 question or CTA
  3-5 relevant hashtags
 
Twitter/X:
  Strong first tweet (hook)
  Thread if >280 chars
  End with summary + engagement prompt
 
Instagram:
  First line is the hook (visible before "more")
  Story or value in body
  CTA at end
  Hashtags: 5-10 targeted (not generic)

Hook (0-5 seconds): State the ONE thing viewer will get
Problem (5-30 seconds): Why this matters to them
Promise (30-60 seconds): What they will learn
Content delivery: Main points with examples
CTA: One specific next action
Thumbnail concept: [visual + text overlay]