kenny589/gtm-flywheel/trigger-mapping

TRIGGER CAMPAIGN: {{triggerName}}
 
Trigger: {{event description}}
Detection: {{how you find out}}
Filter: {{ICP criteria that must also be true}}
Volume estimate: {{expected triggers per month}}
 
Sequence:
Step 1 (Day 0): Trigger-specific email
Step 2 (Day 3): New value angle (resource, case study)
Step 3 (Day 7): Social proof or different angle
Step 4 (Day 14): Breakup / referral
 
Personalization requirement:
- Step 1: Must reference the specific trigger + company
- Steps 2-4: Can use bucket personalization
 
Success metrics:
- Target reply rate: 10-20% (trigger campaigns should beat list-based by 2-3x)
- Target positive reply rate: 5-12%

# Trigger Map: {{Company/Product Name}}
# Updated: {{date}}
 
| # | Trigger | Detection Source | Urgency Window | Message Angle | Target Persona | Est. Monthly Volume |
|---|---------|-----------------|----------------|---------------|----------------|---------------------|
| 1 | ___ | ___ | ___ | ___ | ___ | ___ |
| 2 | ___ | ___ | ___ | ___ | ___ | ___ |
| 3 | ___ | ___ | ___ | ___ | ___ | ___ |

TRIGGER: {{trigger name}}
 
When you see this:
{{description of the event}}
 
Do this immediately:
1. Verify the lead passes ICP filter (size, industry, stage)
2. Find the right contact ({{suggested title}})
3. Check if they're already in an active campaign
4. If clear → Add to {{campaign name}} sequence
5. If in existing campaign → Flag for review
 
Template to use:
Subject: {{subject line template}}
Body: {{body template with variables}}
 
DON'T:
- {{common mistake 1}}
- {{common mistake 2}}