khadinakbarlabs/expo-mobile-app-builder/custom-product-pages

Custom Product Pages

Apple raised CPP cap from 35 to 70 per app in October 2025. Each CPP = its own URL + screenshots + app preview videos + promotional text.

AppTweak data

• +5.9% CVR vs default product page on average
• +8.6% CVR when paired with paid Search Ads traffic
• Top apps use 30+ CPPs

What a CPP is

You assign keywords from your main keyword field to specific CPPs. When user searches one of those terms, the CPP renders instead of default.

CPP playbook for indies

Build CPPs for:

1. Each top use case — "for students," "for moms," "for runners" — screenshots match
2. Each ad source — TikTok creator's CPP matches creator's content style
3. Each search intent cluster — "calorie counter" CPP shows camera scan; "macro tracker" CPP shows dashboard
4. Seasonal moments — New Year (fitness), back-to-school (productivity), Black Friday (paywall)

Setup in App Store Connect

1. ASC → app → App Store → Custom Product Pages → +
2. Name (internal): "For Runners"
3. Localizations: pick which locales this CPP serves
4. Upload variant screenshots + app preview video + promotional text
5. Save → ASC generates a CPP URL like apps.apple.com/app/...?ppid=xxx
6. Assign up to 35 keywords from your main keyword field to this CPP

Build CPPs for your top-converting ASA keywords first

Pull weekly from ASA → identify top converters → create CPP variant matching that intent.

Reference

references/04-discovery-listing.md